NEWS IN BRIEF

Orkla’s Proteinfabrikken buy confirms sports nutrition interests

By Will Chu

- Last updated on GMT

©Proteinfabrikken
©Proteinfabrikken

Related tags Orkla group Proteinfabrikken Sports nutrition

Nordic food and ingredients group Orkla has moved to strengthen its health food offerings by purchasing the remaining shares of sports nutrition brand Proteinfabrikken (Protein Factory).

Through its wholly-owned Swedish subsidiary Health and Sports Nutrition Group AB (HSNG), Orkla Care has topped up its 16.7% minority share of Proteinfabrikken purchased back in 2014.

“HSNG holds a strong position in Sweden, while Proteinfabrikken has a strong presence in Norway,”​ says Johan Görgård, CEO of HSNG.

“Together, the companies will be a good fit, both in terms of their product portfolios and by giving us a solid base in Scandinavia.”

Sports nutrition product stable

Founded in 2001, Proteinfabrikken specialises in a range of sports nutrition products that includes protein powders, bars, Pre-Workout (PWO) nutrition, branched-chain amino acid (BCAA)-based products, dietary supplements, Ready to Drink (RTD) and food additives.

In 2019, the brand recorded a turnover of €7.9m (NOK 82m) with the majority of sales concentrated in Norway. Approximately half of the firm’s sales were made via its online store.

Meanwhile Orkla, which has not disclosed the purchase price, registered a total turnover of €70m (SEK 732m) in 2019 buoyed on by acquisitions such as that of Dutch ingredients company Vamo by Orkla Food Ingredients.

At the end of 2020, Orkla Care Poland entered into an agreement to sell the company’s skin care business in Poland in order to ‘streamline the portfolio and concentrate Orkla’s Polish operations on the health, wound care, cleaning product and personal care product categories.’

Related news

Show more

Related products

show more

Oats: A Superfood for Sport Nutrition and Health

Oats: A Superfood for Sport Nutrition and Health

Content provided by Fazer Mills | 26-Jan-2024 | White Paper

Oats are a versatile, affordable, and easy to use superfood that can offer many health benefits and a well-balanced nutritional profile for athletes.

Unlock the business potential of the protein trend

Unlock the business potential of the protein trend

Content provided by Valio | 24-Jan-2024 | White Paper

Read our white paper to learn how to overcome taste and texture challenges in protein products — and how to commercialise the protein trend by making delicious...

Boost Your Sports Nutrition Solution with Peptan

Boost Your Sports Nutrition Solution with Peptan

Content provided by Rousselot | 13-Nov-2023 | White Paper

Athletes are prioritizing their well-being and seeking nutritional solutions to optimize recovery, making it an indispensable aspect of their performance.

New Study for Female Athletes

New Study for Female Athletes

Content provided by Gencor | 19-Oct-2023 | Product Brochure

In a recent clinical trial backing its ingredient Libifem® for improved muscle strength, power, endurance and body composition with a females-only popluation...

Related suppliers

Follow us

Products

View more

Webinars