NutraCast: SPINS on VMS inflation powered by Amazon data

This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.

By Danielle Masterson contact

- Last updated on GMT

NutraCast: SPINS on VMS inflation powered by Amazon data

Related tags: nutracast, Unmetered, SPINS, Amazon, Inflation

Between worker shortages, plant shutdowns, trucking issues, backups at the ports, supply chains are pinched and prices are growing. Every industry is feeling the inflation burn – and the health and wellness sector is no exception. According to SPINS, signs of inflation are showing up in vitamins and supplements, with protein powder up 13% compared to last year. Daniel Harari, GM of ecommerce Solutions at SPINS, says Amazon’s massive size and reach make it a good bellwether.

“One of the things that we just always like to recommend is to make Amazon a forefront of the strategy,”​ said Harari. 

The company analyzes its SPINS Amazon channel data powered by ClearCut and focuses on the top 20 VMS categories by revenue to understand the effects and nuances of inflation in this pivotal channel. 

“At ClearCut and now at SPINS we work with the leading CPG brands that are global, as well as some of the smaller brands, brands that are just getting started and brick and mortar tends to be a focus for most brands. But we always recommend that they take a look at what's happening on Amazon because it is a leading indicator of what's going to then occur in brick and mortar. And so what we've done with the ClearCut acquisition and bringing the data sets together is that with Clearcut and Spins, we've aligned the datasets to the categorization of what we report on to match,”​ explained Harari.

To hear which categories saw the highest price change, the biggest areas of ecommerce opportunity and if Harari thinks prices could go back to ‘normal,’ listen to the NutraCast. 

You can also subscribe on iTunes​, Spotify​, Stitcher​ and wherever you get your podcasts.

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