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NutraVideo: Zinc, vitamin D are key in COVID fight

NutraVideo: Zinc, vitamin D are key in COVID fight

By Danielle Masterson

The dietary supplement market has been flooded with new products, with an unprecedented demand in immune health. A recent Council for Responsible Nutrition (CRN)-IPSOS survey found that vitamin D usage jumped 37% and zinc grew 17% amid the pandemic.

Getty Images/ Elif Bayraktar

Exogenous GABA boosts astaxanthin production: Study

By Danielle Masterson

New research from the Institute of Intelligent Machines (IIM), Hefei Institutes of Physical Science (HFIPS) in China found that the γ-aminobutyric acid (GABA) can promote the growth of Haematococcus pluvialis and increase the astaxanthin accumulation.

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

getty | turk stock photographer

Gut microbiome changes in high-protein diet offer weight loss insights

By Nikki Hancocks

A high protein, calorie restricted diet (HPD) leads to a more diverse gut microbiome in obesity and different microbial change as compared to that seen in response to a normal protein, calorie restricted diet (NPD), which may indicate the reason behind...

Getty | TeroVesalainen

Vitamin market set to hit £500m but where are the new users?

By Nikki Hancocks

Use of Vitamin D supplements is growing fast thanks largely to growing media attention during the pandemic but interest in nearly all other single vitamins has dropped, and there's still a lack of new consumers entering the market, according to new...

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

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