Healthy ageing, anti-ageing, call it what you will. One thing is clear about the modern anti-ageing market: It is about a whole lot more than just baby boomers that want to live longer, healthier lives and have the bucks to pay for the nutritional interventions that can do that.
We’re talking health optimisation and that is something that concerns all demographics from young women concerned about skin to the elderly to stressed professionals concerned about heart health to the elderly bothered by muscle wasting and cognitive decline.
While ‘old-school’ institutions like the EU continue to question whether micronutrients can deliver real benefits to the elderly, the mounting science and hive of NPD activity suggests otherwise. Just look at the world’s biggest food company, Nestlé, which recently launched its first production line in Japan specifically to target the ageing.
Here we explore the actions of the food, drink and supplement brand leaders, the formulations, the science and regulatory environment in an unmissable forum that spans demographics as it does all elements of the healthy foods and supplements sectors.