With baby boomers turning 60 at the rate of 10,000 per day, brain health is quickly emerging as one of the most promising categories in nutrition. What makes it even more exciting is that it’s not just for baby boomers. There is strong interest in brain health products for consumers of all ages, even infants. In Ignition for Cognition, Steve Hanson from GRIP IDEAS will focus on the macro consumer drivers that are influencing the brain health category as well as the current need and consumer desire for brain health products. Steve’s insights into the category will help ignite your own product development in this growing category.
Ignition for Cognition is brought to you by Kemin, a global leader in nutritional ingredients.