Panel debate: Getting the message out – gearing your products and marketing for people who don’t want to get old

Healthy ageing 2017

Just because populations are ageing, it doesn’t mean they want to accept it! In this debate, we will explore how to develop products and target them towards people who have additional nutritional needs but do not identify with the label “old people”.
On the flip side, many frailer older people struggle with meeting nutritional demands because they cannot access the right products. We also discuss how to address the needs of this group through clearer marketing messages and better packaging solutions.


Will Chu Will Chu Science Editor
NutraIngredients and FoodNavigator

Aurore de Monclin Aurore de Monclin Senior Consultant
Healthy Marketing Team

Patrick Coppens Patrick Coppens Director Regulatory & Scientific Affairs
Food Supplements Europe