Gut health and immunity products have been the star performers in functional foods for many years, but the category faces serious challenges as regulators globally place stringent demands on the kind of science required to back claims.
Big Food players like Danone, Yakult and General Mills are heavily invested in the €12bn+ sector that analysts predict will double to €24bn by 2016, despite the EU and US regulatory clampdown that has forced shifts not only in marketing strategies - but the very relationship between marketing and science.
The sector's ongoing scientific efforts have been boosted recently by the US's National Center for Complementary and Alternative Medicine (NCCAM) - an organ of the National Institutes of Health - explicitly backing probiotic research and effects in a number of health areas in the gut, the immune system and beyond.
Who will visit?
Pre- & Probiotics 2011 targets marketers, researchers and formulators working in the food, beverage and dietary supplements sectors.
(All times are CEST- Paris)
2:00 pm - 3:00 pm
Science: Gutless without biomarkers
4:00 pm – 5:00 pm
Markets: New rules and messaging in the claims game
5:00 pm – 6:00 pm
Science: Bringing immunity science in from the cold
How does a virtual conference work?
Pre- & Probiotics extends the reach of a traditional conference.
It is just like a physical conference or a show, but without leaving your desk!
- Attend live conferences with well-reputed speakers
- Meet leading ingredients companies
- Download the latest information on ingredients & formulation
- Network with suppliers and industry experts
- A virtual conference just like a physical one!
During this one-day virtual show, you can meet and interact with representatives of leading ingredients companies to help you design new or improved solutions in the core areas in Pre- & Probiotics:
Probiotics | Digestive Enzymes | Fibres | Oligosaccharides | Inulin | Betaine | Lactulose | Resistant Starches