Introducing nootropics – the latest term and category in sports nutrition. If it isn’t sustained energy, its cognition, mood and long-term brain health. Throw in sleep into the mix and the importance of the brain to performance – everyday and sporting – is impossible to ignore. We gather a scientific summary of nutrition and the brain, understand the rise and rise of botanicals and discuss what we know about developing categories like Esports.
Science and Technology Editor
Esports & Gaming Expert
Product Development Executive
Director, Business Development & Project Management
Head of Technical Sales & NPD, Nutrition