The cornerstone of sports nutrition. To push harder, go further, recover faster.
But has performance and recovery evolved much beyond the dominance of protein or pre workout? Is the focus of innovation on the core products or disrupting with new products, ingredients and benefits?
Just how relevant is performance and recovery to the active consumer? Whilst the industry likes to talk emerging, in reality success in sports nutrition will be defined by those who can find the best approach to navigating the core categories.