Beauty from within

'My personal view is that, unless it is clearly explained as a property of the food, it is a health claim or a reference to general well-being, which needs to be accompanied by an authorised health claim.' © iStock.com

SPECIAL EDITION: ANTIOXIDANTS, POLYPHENOLS & CAROTENOIDS

Why antioxidant claims have been killed off in the EU

By Annie Harrison-Dunn

European regulatory restraints have killed off antioxidant health claims as lawyers advise firms to play it safe despite leniency in some EU member states. We round up the legal status of the term, and the impact this has had on the market.

The €1.62m-project PUReOPE wants to make polyphenols from brewing, distilling, malting and cereals sector waste common place. © iStock.com / mrdoomits

Special Edition: Antioxidants, polyphenols & carotenoids

Pint of polyphenols? Culture shift needed to find value in brewery waste

By Annie Harrison-Dunn

The EU has offered up big money for a project to get high value polyphenol compounds from brewing industry waste. Yet the leader of the project says a business culture shift is also needed to take the practice mainstream.

Image: Informa

What we saw at Vitafoods Europe 2016

By Hannah Heath

The Healthy Marketing Team (HMT) were impressed – mostly – by what they saw at the 20th year of Vitafoods Europe in Geneva last month from probiotics to novel powders to category creak and a gummy explosion, says the firm's Hannah Heath.

Superfruit, summer fruit and tropical: the Bella Berry line-up

Bella Berry beauty drink on finding the right retailers and investors

By Rachel Arthur

Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the...

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Older consumers aren't looking for silver bullet solutions but transparent support, research in Asia and Europe finds. © iStock.com / CharlieAJA

Healthy agers: To market older, you’d better get wiser

By Lynda Searby

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team.

The deal comes as part of Holland & Barrett’s plans for major international expansion to make its global franchises bigger than its UK and Ireland core.

1000 Holland & Barrett franchise stores to open in India

By Annie Harrison-Dunn

Health and nutrition retailer Holland & Barrett has secured a £20m (€25.44m) deal with Indian hospital chain Apollo Hospitals, an agreement which will see 1000 franchise stores open across India over the next five years.

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