Immune support

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Prebiotics consumption reduces risk of allergic rhinitis

By Claudia Adrien

Prebiotics may reduce the risk of allergic rhinitis (AR) by 66%, compared to no prebiotic consumption, says a new study based on data from the National Health and Nutrition Examination Survey (NHANES).

Myota: Meeting the market gap for targeted prebiotics

Myota: Meeting the market gap for targeted prebiotics

By Olivia Brown

The health-tech startup Myota is meeting the prevalent gap for prebiotic powders within a probiotic-dominated microbiome health market, with its clinically backed blend of fibres accounting for the variability of individual microbiome compositions.

World Menopause Day: NPD Launchpad 2023

World Menopause Day: NPD Launchpad 2023

By Olivia Brown

On World Menopause Day, this NPD launchpad special provides an overview of the array of innovations that have entered the market this year to support the many symptoms that menopausal women struggle with.

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Unlocking the potential of the active nutrition evolution

By Olivia Haslam

The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.

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Postbiotic shows efficacy for immune system support: RCT

By Stephen Daniells

Supplementation with heat-killed Lactobacillus acidophilus L-92 postbiotic may boost antiviral immunity in healthy adults, says results of a randomized, double-blind, placebo-controlled, parallel-group study from Japan.

September NPD Launchpad

September NPD Launchpad

By Olivia Brown

As we enter autumn, powdered drinks enabling for convenient holistic health dominate new product launches, whilst gummy innovation continues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

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Bovine colostrum supplement may enhance immunity in children

By Olivia Brown

A new RCT suggests that following a six-week period of bovine colostrum supplementation, the frequency and gravity of upper respiratory tract infection (URTI) symptoms significantly reduced in pre-school aged children.

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Intake of plant compounds linked to lower COVID-19 risk

By Olivia Haslam

Individuals who consume higher amounts of specific plant-derived compounds, such as polyphenols and particular types of lignans and phytosterols, are at a reduced risk of contracting COVID-19, a new study by authors from Poland has concluded.

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Vitamin D improves outcomes of hospitalised COVID-19 patients

By Olivia Brown

A new study finds that supplementation with 25(OH) vitamin D in an Italian cohort of hospitalised COVID-19 patients that were deficient, resulted in a reduced length of hospital stay compared to those who were not supplemented.

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COVID:19: L-carnitine supplement may have protective effect

By Olivia Brown

A new RCT has found that the L-carnitine supplement Carnipure tartrate can increase platelet counts in patients testing positive for COVID-19, suggesting it may have a protective effect against thrombosis-induced complications.

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

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Bimuno prebiotic may boost immune health for elite rugby players

By Stephen Daniells

Supplementing the diet of elite athletes with prebiotic galactooligosaccharide (GOS) may reduce the duration of upper respiratory symptoms and support gut health, says a new study that may improve the athletes’ availability to train and compete.

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The evidence on supplements for COVID-19 immunity

By Olivia Brown

Vitamin D, zinc, and selenium supplements have significant evidence to suggest intakes reduce the risk of COVID-19 infection and associated severe outcomes, whilst probiotics may enhance symptomatic and viral clearance.

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.