Vitamins & premixes

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Supplements to slow biological aging: What does the science say?

By Olivia Brown

The concept of biological age has captured consumer attention with an increasing number of brands offering supplements promising to slow or even reverse the biological clock, but what does the scientific evidence backing these claims say?

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Aligning consumer intentions with behaviors to achieve health goals

By Olivia Brown

While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.

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Nestlé study explores NAD+ boosting ability of trigonelline

By Stephen Daniells

Dietary supplementation with trigonelline, a compound found in fenugreek seeds and coffee beans, may boost NAD+ levels, enhance muscle strength and prevent fatigue during aging, says a new study from Nestlé Research.

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Dr. Vegan: Start-up spotlights supplements for men's health

By Olivia Brown

Nutrition start-up Dr. Vegan has expanded its portfolio of natural, evidence-backed supplements with the recent launch of its men’s health ProMulti product to support hormonal and prostate health as well as overall immunity and well-being.

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Innobio launches vegan vitamin D3 from pine oil

By Olivia Brown

Chinese raw material manufacturer Innobio has introduced a new vegan vitamin D3 ingredient sourced from pine oil to meet the heightened demand for sustainable and effective plant-based supplement alternatives.

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Noggin: Brain health supplements for modern day minds

By Olivia Brown

The general practitioner-founded brain health supplement start-up Noggin is meeting a significant demand for sustained cognition, stress and sleep support through its unique blends of science-backed botanicals, nootropics, vitamins and minerals.

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Research links vitamin K2 and D to predictor of cardiovascular disease

By Nikki Hancocks

A new data analysis suggests a link between vitamin K2 MK-7 and vitamin D supplementation and a reduction in coronary artery calcification (CAC) development—a strong predictor of heart attack and cardiovascular mortality in high-risk patients and statin...

B-group vitamins show potential as prebiotic candidates

B-group vitamins show potential as prebiotic candidates

By Claudia Adrien

Vitamins B1, B2, B3, B5, B6, B7, B9 and B12 may beneficially modulate the gut microbiome, although they may not act as direct substrates for intestinal microbial fermentation, according to a review published in the Journal of Nutrition.

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Holland and Barrett predicts health trends for 2024

By Olivia Brown

Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.

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