Videos

Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

New gut models facilitating microbiome research

Probiota Americas

New gut models facilitating microbiome research

By Hank Schultz

The understanding of what happens within the human digestive system has always been hampered by the inability to observe that system in action, leave alone the imperfect understanding of one of the major components of the system, the gut microbiome. ...

Blackmores: We wanted to see krill sustainability with our own eyes

Dispatches from Vitafoods Europe

Blackmores: We wanted to see krill sustainability with our own eyes

By Hank Schultz

Blackmores, the leading supplement brand in Australia, has taken the unusual step of sending a company representative on a two week-long trip to verify the sustainability practices of Aker BioMarine, the world’s largest harvester of krill used to supply...

Mitchell offered three top tips for energy management

Top three energy tips for food firms

By Laurence Gibbons

Food manufacturers could cut their energy costs by operating more energy efficiently, avoiding production during expensive peak demand periods and working more closely with their energy providers.

How has social media changed food marketing?

How has social media changed food marketing?

By Caroline SCOTT-THOMAS

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

Is personalised nutrition about to go public in a big way?

Looking into the food future at Food Vision 2015

Is personalised nutrition about to go public in a big way?

By Shane STARLING

Nutrigenomics – the idea of optimising nutrition via individualised and/or pooled genetic data – is one that has long promised to revolutionise how we eat – not to mention keeping us healthy and out of hospitals. Are converging technologies about to deliver...

Who is responsible for battling the big issues in food?

Who is responsible for battling the big issues in food?

By Nathan Gray

From obesity to malnutrition and water scarcity, the world is facing an ever-growing number of food-related problems. But how responsible is the food industry for fighting back against these issues?

Newly available oilseed species features 'game changing' SDA content

Newly available oilseed species features 'game changing' SDA content

By Hank Schultz

A new, more efficient form of plant-based omega-3s is coming to market in the form of Ahiflower, the branded name of a special strain of an oilseed species that has been developed by British firm Technology Crops International to contain high levels of...

Biased by industry? Do academic and business collaborations work?

CULTURED VIEWS FROM PROBIOTA 2015 IN AMSTERDAM

Biased by industry? Do academic and business collaborations work?

By Nathan Gray

Like many areas of nutrition research, probiotic and prebiotic science relies on strong collaboration between academic experts and businesses. But there are some who say such links create biased science.

Expert insights: What is the future for probiotics and prebiotics?

Cultured views from Probiota 2015 in Amsterdam

Expert insights: What is the future for probiotics and prebiotics?

By Nathan Gray

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal of scientific and commercial interest. But what does the future have in story for the sector?

Probiotics benefit protein absorption but emerging research  is hinting at other benefits for sports performance

Cultured views from Probiota 2015 in Amsterdam

Game on: Probiotics & sports performance

By Shane STARLING

Clinical data is building around the role of probiotics to aid athletic performance – from recovery to muscle development to immune defense. We spoke to a leading researcher at Probiota in Amsterdam this month…

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult at Probiota 2015: “We want to be clear that before we invest we need to have some dialogue with EFSA...”

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

By Shane STARLING

Yakult and leading academics expressed frustration at what they see as unfair and opaque scientific requirements around probiotic health claims in the European Union – but how much is industry to blame and could social media be a data-sharing saviour?

William Reed Business Media Holiday video

Festive Film

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and get into the festive mood. To keep in the spirit of things, we’ve got a ‘gift’ for you – enjoy. Happy Holidays!

Keeping it clean: 3 botanical chiefs pull adulteration weeds

Dispatches from Vitafoods Europe 2014

Keeping it clean: 3 botanical chiefs pull adulteration weeds

By Shane STARLING

Botanical adulteration, like doping in sports, is a problem that can be controlled but never totally resolved, but what is being done about it? Here the world’s biggest botanical players debate their attacks on the problem.

Alban Maggiar on botanicals: “I understand [the EC] would not disagree with option 2,”

Dispatches from Vitafoods Europe 2014

EU supplements sector presses on for EU botanical acceptance

By Shane STARLING

It has been a tumultuous few years for the European food supplements sector as it has had to learn to live under the world’s toughest health claims regime. Marketing strictures may be tighter than ever but the sector is in a good place, says the chairof...

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