Brands & manufacturers

Indevex medical adviser: “The preload – it’s a head start. The result is that you have fewer cravings for unhealthy calories; that’s proven.”

Indevex touts protein-fiber shake for weight loss

By Kacey Culliney

Swedish biotech firm Indevex is hoping for clinical trial success with its patented preload blend after early results suggest an increase in satiety and weight loss. 

Red Queen theory argues that despite inducing greater and more speedy responses from rivals, the most active and aggressive firms are the best performers.

Red Queen Rules: Understanding nutra space acquisition and evolution

By Dr Matthew Jones

By analysing the long-lasting commitments and acquisition activity of major companies Dr Matthew Jones at CPL Business Consultants uses the Red Queen theory to develop an understanding of their corporate mind-set and appetite for acquisitions and partnerships...

Unilever gets stick in Spain for Flora pro-activ advertisement after failing to communicate that the product is only for those looking to reduce cholesterol.

Unilever’s Flora ad trouble spreads to Spain

By Annie-Rose Harrison-Dunn

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...

Benecol ahead of Unilever Pro-activ with bone-heart claims?

Benecol ahead of Unilever Pro-activ with bone-heart claims?

By Shane STARLING

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said should resonate with older consumers and give rival pro-activ...

Unilever: Healthier food choices must be ‘doable’

From the 20th International Congress of Nutrition in Granada, Spain

Unilever: Healthier food choices must be ‘doable’

By Shane STARLING

The food industry came under attack last week at the International Congress of Nutrition (#ICN20) for not doing enough to improve the healthiness of its portfolios…unfairly, says Unilever.

UK watchdog ‘O-Kays’ Unilever healthy oil campaign

UK watchdog ‘O-Kays’ Unilever healthy oil campaign

By Shane Starling

The voluntary UK watchdog has backed a TV campaign for Unilever Flora Cuisine that was challenged over claims the omega-3 imbued cooking oil contained, “45% less saturated fat than olive oil".

Do consumers really weigh-up on-pack claims?

Danone blasts no claim no gain theory

By Lynda Searby

Dropping hard health claims in favour of softer claims or no claims at all has not had any detrimental impact on sales of Danone’s probiotic yogurt Activia, begging the question of how much weight consumers actually give to on-pack claims.

Is the term 'probiotic' set to disappear?

Dispatches from Probiotic Summit

Danone: “Probiotics category could disappear”

By Shane Starling in Brussels

Global probiotics leader Danone continues to prepare for the worst under the European Union’s uber-strict health claims regime that may this year deliver a barren, claimless landscape to the world’s biggest-selling functional food category, an official...

CSIR has pooled research about hoodia while the San people have attacked a damning study that prompted Unilever to drop its €20m hoodia project

Kalahari tribe throws weight at Unilever over hoodia rejection

By Shane Starling

South Africa’s San people say food giant Unilever was working off inaccurate research data when it decided to bin a €20m investment in hoodia gordonii, the Kalahari cactus the San have used for centuries to curb hunger pangs.

Marmite could be back on Danish shelves in three months...if Unilever applies for permission

Unilever on unauthorised Danish Marmite sales: “We are innocent”

By Shane Starling

Marmite, recently withdrawn from the Danish market after it became apparent the fortified, yeast breakfast spread did not possess a fortified food authorisation under the Scandinavian country’s strict laws, could be back on-market in three months, Danish...

No cause for change: EFSA affirms its rejection of Danone and Yakult dossiers

EFSA rejects Danone and Yakult probiotic appeals

By Shane Starling

The European Food Safety Authority (EFSA) health claims panel says there are no grounds for alteration of its rejection last year of probiotic health claim dossiers submitted by Danone and Yakult.

Unilever takes another leap into open innovation

Unilever builds R&D with designer molecule partnership

By Shane Starling

Unilever has entered an undisclosed two-year partnership with New Jersey-base drug molecule designer and developer BioLeap, but says it has no intention of moving into drug-related activity.

Danone says there is not enough claims clarity to make a submission for Actimel and other products

EFSA gut/immune health meeting

Danone tells EFSA: Health claims “learning experience” is too costly

By Shane Starling

The European Food Safety Authority (EFSA) has repeatedly emphasised that the 2006 EU nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member...

Linguistic flexibility needed when using health claims on packs, Unilever

Dispatches from NutraIngredients Health Claims 2010

Linguistic flexibility needed when using health claims on packs, Unilever

EFSA’s opinions on health claims are couched in scientific language that food and beverage manufacturers would be unlikely to use on product packaging. Unilever’s director of external affairs explains the need for linguistic flexibility.

Innéov failed but Unilever hopes for skin health claim win

Innéov failed but Unilever hopes for skin health claim win

By Shane Starling

Unilever has submitted a health claim dossier to the European Food Safety Authority for a skin health food supplement composed of a similar formulation to the market leading Innéov product that had its skin health claim rejected in May this year.

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