Do consumers really weigh-up on-pack claims?

Danone blasts no claim no gain theory

By Lynda Searby

Dropping hard health claims in favour of softer claims or no claims at all has not had any detrimental impact on sales of Danone’s probiotic yogurt Activia, begging the question of how much weight consumers actually give to on-pack claims.

Is the term 'probiotic' set to disappear?

Dispatches from Probiotic Summit

Danone: “Probiotics category could disappear”

By Shane Starling in Brussels

Global probiotics leader Danone continues to prepare for the worst under the European Union’s uber-strict health claims regime that may this year deliver a barren, claimless landscape to the world’s biggest-selling functional food category, an official...

CSIR has pooled research about hoodia while the San people have attacked a damning study that prompted Unilever to drop its €20m hoodia project

Kalahari tribe throws weight at Unilever over hoodia rejection

By Shane Starling

South Africa’s San people say food giant Unilever was working off inaccurate research data when it decided to bin a €20m investment in hoodia gordonii, the Kalahari cactus the San have used for centuries to curb hunger pangs.

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