Manufacturers

Indevex medical adviser: “The preload – it’s a head start. The result is that you have fewer cravings for unhealthy calories; that’s proven.”

Indevex touts protein-fiber shake for weight loss

By Kacey CULLINEY

Swedish biotech firm Indevex is hoping for clinical trial success with its patented preload blend after early results suggest an increase in satiety and weight loss. 

Red Queen theory argues that despite inducing greater and more speedy responses from rivals, the most active and aggressive firms are the best performers.

Red Queen Rules: Understanding nutra space acquisition and evolution

By Dr Matthew Jones

By analysing the long-lasting commitments and acquisition activity of major companies Dr Matthew Jones at CPL Business Consultants uses the Red Queen theory to develop an understanding of their corporate mind-set and appetite for acquisitions and partnerships...

Unilever gets stick in Spain for Flora pro-activ advertisement after failing to communicate that the product is only for those looking to reduce cholesterol.

Unilever’s Flora ad trouble spreads to Spain

By Annie-Rose Harrison-Dunn

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...

Euromonitor: “It’s an interesting development where the brand is clearly focused on targeting the ageing population in its key region – Western Europe.”

Benecol ahead of Unilever Pro-activ with bone-heart claims?

By Shane STARLING

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said should resonate with older consumers and give rival pro-activ...

Zevenbergen:

From the 20th International Congress of Nutrition in Granada, Spain

Unilever: Healthier food choices must be ‘doable’

By Shane STARLING

The food industry came under attack last week at the International Congress of Nutrition (#ICN20) for not doing enough to improve the healthiness of its portfolios…unfairly, says Unilever.

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