Manufacturers

The power of babble: Communication, globalisation and consumer connection

By By James C Griffiths, PhD

In today’s complex global marketplace, the patchwork of regulatory standards, cultural variations and logistical realities of time and space create an environment in which harmonisation may seem impossible. Not so, argues James C Griffiths, PhD, VP of...

PRI members are looking for medical approvals for probiotic products as food laws tighten

Probiotics easier to market as drugs than foods: PRI

By Paul Gander

The EU’s strict nutrition and health claims regulation (NHCR) which has barred all probiotic claims means 'living microorganism'-based products could be easier to bring to market as drugs, a 4-year-old French group has said.

Indevex medical adviser: “The preload – it’s a head start. The result is that you have fewer cravings for unhealthy calories; that’s proven.”

Indevex touts protein-fiber shake for weight loss

By Kacey CULLINEY

Swedish biotech firm Indevex is hoping for clinical trial success with its patented preload blend after early results suggest an increase in satiety and weight loss. 

Red Queen theory argues that despite inducing greater and more speedy responses from rivals, the most active and aggressive firms are the best performers.

Red Queen Rules: Understanding nutra space acquisition and evolution

By Dr Matthew Jones

By analysing the long-lasting commitments and acquisition activity of major companies Dr Matthew Jones at CPL Business Consultants uses the Red Queen theory to develop an understanding of their corporate mind-set and appetite for acquisitions and partnerships...

Unilever gets stick in Spain for Flora pro-activ advertisement after failing to communicate that the product is only for those looking to reduce cholesterol.

Unilever’s Flora ad trouble spreads to Spain

By Annie-Rose Harrison-Dunn

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...

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