Manufacturers

Red Queen theory argues that despite inducing greater and more speedy responses from rivals, the most active and aggressive firms are the best performers.

Red Queen Rules: Understanding nutra space acquisition and evolution

By Dr Matthew Jones

By analysing the long-lasting commitments and acquisition activity of major companies Dr Matthew Jones at CPL Business Consultants uses the Red Queen theory to develop an understanding of their corporate mind-set and appetite for acquisitions and partnerships...

Unilever gets stick in Spain for Flora pro-activ advertisement after failing to communicate that the product is only for those looking to reduce cholesterol.

Unilever’s Flora ad trouble spreads to Spain

By Annie-Rose Harrison-Dunn

The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...

Euromonitor: “It’s an interesting development where the brand is clearly focused on targeting the ageing population in its key region – Western Europe.”

Benecol ahead of Unilever Pro-activ with bone-heart claims?

By Shane STARLING

Benecol has expanded its plant stanol, cholesterol management-based health offering in the UK by adding vitamins that permit approved EU heart and bone health claims – a move analysts said should resonate with older consumers and give rival pro-activ...

Zevenbergen:

From the 20th International Congress of Nutrition in Granada, Spain

Unilever: Healthier food choices must be ‘doable’

By Shane STARLING

The food industry came under attack last week at the International Congress of Nutrition (#ICN20) for not doing enough to improve the healthiness of its portfolios…unfairly, says Unilever.

UK watchdog ‘O-Kays’ Unilever healthy oil campaign

UK watchdog ‘O-Kays’ Unilever healthy oil campaign

By Shane Starling

The voluntary UK watchdog has backed a TV campaign for Unilever Flora Cuisine that was challenged over claims the omega-3 imbued cooking oil contained, “45% less saturated fat than olive oil".

Do consumers really weigh-up on-pack claims?

Danone blasts no claim no gain theory

By Lynda Searby

Dropping hard health claims in favour of softer claims or no claims at all has not had any detrimental impact on sales of Danone’s probiotic yogurt Activia, begging the question of how much weight consumers actually give to on-pack claims.

Is the term 'probiotic' set to disappear?

Dispatches from Probiotic Summit

Danone: “Probiotics category could disappear”

By Shane Starling in Brussels

Global probiotics leader Danone continues to prepare for the worst under the European Union’s uber-strict health claims regime that may this year deliver a barren, claimless landscape to the world’s biggest-selling functional food category, an official...

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