Breakfasts at home are fast losing popularity in Europe and
impacting cereals and also vegetable spreads. But as ever the
health benefits are increasingly important for spread manufacturers
to sustain growth, reveals a new report.
Procter & Gamble and Pharmavite yesterday announced that
P&G has licensed use of the Olay trademark to Pharmavite to
manufacture and market Olay Vitamins, a vitamin line designed to
address women's health and beauty needs.
UK health food manufacturer Shepherdboy has introduced a new
cranberry cereal bar onto the UK market. The bar contains around 10
per cent of daily energy and fibre requirements and no added salt
German company Natumi launches its So Well Tri-drink in the UK this
month. The new drink is fortified with calcium, is made from soya,
rice and oats and it is said to help prevent cardiovascular