Markets and Trends

Vitafoods 2023 Highlight: Holistic Health

Vitafoods 2023 Highlight: Holistic Health

By Olivia Haslam

Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

Goodrays

Editor's Spotlight: Startup Focus

Startup Goodrays creates “CBD for every occasion”

By Olivia Brown

UK-based startup Goodrays is seeking to bring the benefits of CBD to multiple consumer occasions throughout the day with its wide range of oils, gummies, and drinks.

Pomegranate extract may benefit eye health, study finds

Pomegranate extract may benefit eye health, study finds

By Olivia Brown

A new study suggests that Euromed S. A.’s pomegranate extract, Pomanox (PMX), may exhibit significant anti-inflammatory benefits within an in vitro model of human reconstituted corneal epithelial cells.

Key themes from Vitafoods 2023

Key themes from Vitafoods 2023

By Nikki Hancocks

Innovation themes seen on the exhibitor floor at Vitafoods Europe this week (May 9-11) included women's health, cognitive health, innovative formats, gut health, and beauty-from within.

GettyImages - Delivery formats / ThamKC

Pill fatigue: key hurdles in alternative formats

By Olivia Haslam

Pill fatigue and demand for convenience fuels innovation in alternative delivery formats, but efficacy and cost are significant hurdles, according to a Vitafoods Insights’ market innovations report.

GettyImages - Asperation / Ross Woodhall

Making metabolic health fun and futuristic

By Olivia Haslam

When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.

Image courtesy of Ritual

Ritual makes entry into skincare category

By Danielle Masterson

The company, known for its traceable ingredients, said the move not only marks a new category for the brand, but also revamps how skincare is viewed.

April Launch Pad

April Launch Pad

By Danielle Masterson

It may be April, but spring awakening is far from sight. Based on new launches, hibernation mode is still in full effect. From magnesium to ashwagandha to the Crocus sativus flower, this month has all the ingredients for sleep and relaxation.

© Winai_Tepsuttinun / Getty Images

Capsules still rule the roost for delivery formats, says Lonza

By Stephen Daniells

Despite a range of new and unique dosage forms entering the market, capsules are still the preferred format for global consumers, with innovative new capsule technologies giving brands the opportunity to stand out in a crowded marketplace, says Lonza.

Getty Images

Monteloeder’s metabolism-stimulating innovation claims award

By Olivia Brown

With a strong backing of nine published studies highlighting the efficacy of Monteloeder’s entry for the NutraIngredients awards 'weight management ingredient of the year' category, the team reflects on the importance of the win for exposure...

GettyImages - Choosing supplements / Luke Chan

Brands ignoring consumer emotion 'missing a trick'

By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

Getty Images

CBD coffee: fad or the future?

By Olivia Brown

Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.

GettyImages - fermentation tank / xijian

Industry insights: Staying ahead in postbiotics

By Olivia Haslam

Gerald Dard, managing director of AB Biotek Human Nutrition and Health (HNH), speaks to NutraIngredients about postbiotic innovation, adaptation, and what’s to come.

© RapidEye / Getty Images

How ashwagandha supplements may support female sexual health

Female sexual dysfunction affects 41% of reproductive age women worldwide, making it a highly prevalent condition. As current options are lacking, it’s creating an increased demand for supplements to support sexual health and function.

Vitafoods Europe

VITAFOODS PREVIEW

What to expect at Vitafoods Europe 2023

By Nikki Hancocks

Vitafoods Europe returns to Palexpo Geneva, Switzerland, on May 9-11, offering a must-attend exhibition, conference and networking events for the nutrition industry. Here's what attendees can expect.

Future foods programme: collaborating for functional food success

Insights from Positive Nutrition Summit

Future foods programme: collaborating for functional food success

By Olivia Brown

The leader of the Welsh government funded Future Foods programme at Aberystwyth University, discussed his mission to collaborate with brands to optimise food functionality, during the Positive Nutrition Summit last week (March 30th)

Functional foods for the mind: what are consumers looking for?

Insights from Positive Nutrition Summit

Functional foods for the mind: what are consumers looking for?

By Olivia Brown

A cognitive health innovation panel hosted at the Positive Nutrition summit last week (March 30th), discussed key consumer demands in a crowded market, legislation challenges, and the future potential for the space.

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