Markets and Trends

Let's drink to health

Let's drink to health

'Healthiness-to-go' appears to be the order of the day on Europe's
supermarket shelves as Mintel's Global New Product Database reveals
a number of new functional drinks launched in the last month.

Summer attitude in France

Summer attitude in France

Two new products for the French slimming market: 'Veinosvelt', a
natural extract-based formula to combat cellulite, and
'Pro-satietil hyperproteine', a high protein product range suitable
for Atkin's diet...

Balance and Boost

Balance and Boost

The food division of pharma company Rhodia launched two new
probiotic blends under its FloraFit range at Vitafoods last week,
one to 'Balance' the intestinal microflora, the other to 'Boost'
the immune system....

The feel-good factor

The feel-good factor

UK-based Feel Good Drinks Company has launched a new variant of its
functional soft drinks range, after good response to the line
introduced in July last year.

Vitafoods review

Vitafoods review

The 2003 Vitafoods show saw few product innovations, but a strong
focus on science, and a trend for immune-boosting products. New
organisers IIR Exhibitions also announced the first Vitafoods
China, taking place in September next...

Tonalin time

Tonalin time

Always one of the biggest stands at Vitafoods, Cognis Nutrition and
Health seem ever more present this year, with heavy marketing,
including an evening event, to launch its Tonalin CLA to the
European market.

As sweet as sugar!

As sweet as sugar!

Europe's largest dairy group Arla Foods and German sugar
manufacturer Nordzucker have finally begun production of Gaio
tagatose. The sweetener is said to look and taste like sugar but
with a third of the calories.

Enhancing beauty from within

Enhancing beauty from within

Procter & Gamble and Pharmavite yesterday announced that
P&G has licensed use of the Olay trademark to Pharmavite to
manufacture and market Olay Vitamins, a vitamin line designed to
address women's health and beauty needs.

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