Markets and Trends

Dr Pepper enters milk market

Dr Pepper enters milk market

Milk, it seems, is the next product to get the major marketing
makeover. For years a staple product in most western diets, milk
has become increasingly important in recent years not least because
of growing awareness of the health...

Counting the bacteria

Counting the bacteria

Acidophilus and other probiotic supplements may be gaining in
popularity but a report by independent testers ConsumerLab, says
live bacteria may actually be missing in many priobiotic products.

Good news for cheese fans

Good news for cheese fans

It looks, tastes, and smells just like cheddar cheese, but cannot
be called cheese because of its special cholesterol-lowering
ingredient. Developed by scientists in Cambridge University, the
first so-called hard cheese containing...

Benecol pasta hits the shelves

Benecol pasta hits the shelves

Makers of the cholesterol-lowering ingredient Benecol, the Finnish
company Raisio, have launched a pasta containing the ingredient on
the home market this month. Benecol pasta is said to provide half
the daily dose of the stanol ester,...

Red Bull...without the sugar

Red Bull...without the sugar

The makers of the market leading energy drink Red Bull have
introduced a sugar-free version to the UK market this month. The
company claims it is the first global energy drink brand to address
the growing consumer demand for diet...

Readying for a US launch?

Readying for a US launch?

The entry of European brands, such as Nestle's LC-1, to the US and
Canadian market will be under scrutiny at an upcoming conference in
Canada in February. The event looks at case studies to offer
discussion on industry issues.

RiceX arrives in Europe

RiceX arrives in Europe

American company RiceX, which makes rice bran-based functional food
ingredients, is to launch its product range in Europe, following a
distribution agreement with Belgium's Kreglinger.

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