With the growing focus on personalization, the industry should present authentic data and information rather than scaring consumers into purchasing, experts agreed at the recent Future of Food Summit in Geneva ahead of Vitafoods Europe.
According to one attorney, “Protein shakes, protein powders, arguably even protein bars that are advertised for muscle building” could be off limits on TikTok.
Influencer marketing continues to grow, with collaboration and authentic communication key to brand survival, according to experts presenting at the recent Vitafoods event in Geneva.
Tech was a hit topic at the Vitafoods tradeshow in Geneva last month, with home testing, tracking and apps soaring in consumer popularity as people seek to reduce epigenetic age.
When bladder care supplement startup founder Peony Li stuck to her multimillion pound valuation on investment show Dragons’ Den, she sent her company on a route to three-fold growth.
A new HerbalGram article shines a light on the excessive use of excipients with botanical extracts—also known as fairy dusting. “This is about hopefully changing the practice of some members of industry to give consumers the product they expect,” said...
When the Dietary Supplement Health and Education Act created the modern U.S. dietary supplement industry in 1994, it also conferred a new identity on botanicals and with it some considerations about potential phytochemical interactions.
Mintel recently launched Ingredientscape AI, a new landscaping tool that helps brands discover the fastest-growing ingredients using robust data from Mintel’s Global New Products Database (GNPD). Stephanie Mattucci, director of food & drink at Mintel...
'Holistic hydration' and 'hydration+' appeared as popular concepts across the Vitafoods tradeshow in Geneva earlier this month, with Arla Foods Ingredients and PharmaLinea offering dynamic options.
Technology advances in precision nutrition could be the key to improving global cardiometabolic health, according to experts at the Future of Nutrition Summit at Vitafoods Europe.
In her role at the International Probiotics Association (IPA) and as president of Microbiome Experts, Sandra Saville, RD, educates, communicates and translates the science surrounding gut health.
Lifestyle and nutrition company New History is on a mission to close the nutrition gap in inner city communities through high quality sports nutrition supplements.
Mind health, specifically sleep, was a buzz word across the Vitafoods show last week, with market analysts discussing its popularity and suppliers delivering their solutions.
Leading national retailers will take the stage at the upcoming IPAWC + Probiota Americas to share insights and best practices around quality initiatives and compliance.
From hero ingredients to the gummy revolution to personalized offerings, Nick Morgan, managing director of Nutrition Integrated, spoke top trends with NutraIngredients at Vitafoods Europe 2024.
Mikra Cellular Sciences, a subsidiary of Canada-based Lifeist Wellness, has partnered with Virun NutraBiosciences to evolve its nutraceutical gel for cellular health support.
In 2024, many ambitious start-ups aim to address global health concerns like inflammation-related ailments and gut health. But in a crowded market, Israeli biotech firm Maolac has a unique approach which stands out from the crowd.
Kerry Group showcased a variety of concepts at Vitafoods promising great taste alongside science-backed ingredients to support a range of trending health areas including immune support, cognitive health and women’s health.
A new distribution deal is making a hot ingredient accessible to everyone. NNB Nutrition recently announced that it is the sole distributor of the dileucine peptide DL-185.
From partnering with the American Diabetes Association to collaborating with SuperGut and online influencers, relationships are a significant aspect of GNC.
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
On a mission to "democratize the collagen space", UK-based healthcare solutions company Vector Consumer is continuing its expansion into the collagen market with the acquisition of the brand Dose & Co.
From the antioxidant effects of blueberries to the cholesterol lowering effects of chia seeds, consumers love so-called superfoods. So could kelp seaweed join the superfood family as a favourite of the wellness world?
There is a relationship between the microbiome and female reproductive health and while further research is required it appears lactobacillus supplements could support those with dysbiosis.
Gummy supplement manufacturer TopGum Industries has announced it is launching a new clean-label IronGum formula with no metallic aftertaste or added sugar.
Scientists at Aelius Biotech have developed the only in vitro gastrointestinal models integrating the digestive, mucus and epithelial barriers to help eradicate animal testing and derisk and accelerate health product development.
During a recent NutraIngredients-USA webinar on navigating the botanical supply chain, industry experts discussed sourcing challenges and risk mitigation measures in a market limited by resources and stressed by demand.
A team of sports nutrition experts has developed a range of all-in-one sleep support drink solutions which are proving a run-away success with elite athletes and the mass market alike.
Understanding of high-histamine and histamine-liberating foods is relatively new, but it’s quickly gaining consumer interest. So, what is this new trend towards consuming low-histamine foods and is it one to watch?
Age is the last acceptable prejudice in product marketing, but it too appears to be dissolving as consumers rally against being defined by their years, according to active nutrition market insights consultancy Nutrition Integrated.
Brain health scientists from across the globe have come together to launch Alzheimer’s Prevention Day on May 15 to raise awareness of nutritional strategies for the prevention of cognitive decline.
There is a wide array of clinical benefits of fasting such as improved mood and cognition, balanced immune responses, enhanced energy, improvements in heart and metabolic health, weight management and more. But anyone who has fasted knows that it can...
A focus on healthy aging, women’s health, sustainability initiatives and tech innovation can all be expected at the upcoming Vitafoods Europe tradeshow.
More consumers than ever are looking for innovative ways to support total mind and body wellness. But where is the next big innovation opportunity in the cognitive health space? dsm-fermenich has weighed in with its comprehensive nootropics report.
Protein consumption, quality sleep and hormone balance are all key in reframing how the industry considers the ‘healthy aging’ category, according to new insights from a Vitafoods webinar this week.
New research is discovering a plethora of technologies and formulations to improve bioavailability of nutraceuticals to meet consumer demand for more efficacious products, according to new insights from a recent Vitafoods webinar.
Sleep, stress, focus, anxiety, memory and mood support solutions are drawing increasing market interest, meaning this year's NutraIngredients Award for Ingredient of the Year in the cognitive health category was hotly contested.
The 2024 NutraIngredients Innovations in Women's Health Award finalists are innovating with solutions to target the symptoms of menopausal and human papillomavirus (HPV).
Arla Foods Ingredients has signed an acquisition agreement with the owners of Volac’s Whey Nutrition business, which will include a takeover of the Volactive range.
Menopause support, joint health and metabolic function are the top areas of focus for the three 2024 NutraIngredients Award finalists in the Healthy Aging Ingredient of the Year category.
Personalised nutrition has been hailed as the future of effective nutrition. But how do consumers really feel about it? And is it truly the future of healthy eating?
The 2024 NutraIngredients award finalists in the Botanical Product of the Year category are utilizing all the plant kingdom has to offer, catering to areas of sleep, women’s health and weight management.
Pushing the boundaries within nutritional scientific research, the finalists for the 2024 NutraIngredients award for research project of the year have been announced.
Fertility support needs comprehensive nutrition solutions, says a midwife turned entrepreneur who sells supplement bundles to support couples on their conception journey.
