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Vitafoods 2023 Highlight: Holistic Health

Vitafoods 2023 Highlight: Holistic Health

By Olivia Haslam

Holistic health solutions can provide a comprehensive and integrated approach to wellness aligning with consumer preferences for natural solutions and preventive health strategies, evidenced by innovations showcased at Vitafoods.

GettyImages - Delivery formats / ThamKC

Pill fatigue: key hurdles in alternative formats

By Olivia Haslam

Pill fatigue and demand for convenience fuels innovation in alternative delivery formats, but efficacy and cost are significant hurdles, according to a Vitafoods Insights’ market innovations report.

GettyImages - Asperation / Ross Woodhall

Making metabolic health fun and futuristic

By Olivia Haslam

When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.

Vitafoods insights: the cost of going green

Vitafoods insights: the cost of going green

By Olivia Haslam

The European supplements industry has expressed widespread support for government-enforced sustainability standards in a Vitafoods Survey, but it doesn’t want to shoulder the cost.

GettyImages - Choosing supplements / Luke Chan

Brands ignoring consumer emotion 'missing a trick'

By Olivia Haslam

Gut health industry experts suggest the industry is “missing a trick” during a webinar hosted by Food Ingredients (FI) Global, as they point out purchase decisions are based on emotion, not scientific research.

GettyImages - fermentation tank / xijian

Industry insights: Staying ahead in postbiotics

By Olivia Haslam

Gerald Dard, managing director of AB Biotek Human Nutrition and Health (HNH), speaks to NutraIngredients about postbiotic innovation, adaptation, and what’s to come.

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ChatGPT: Should we be scared?

By Nikki Hancocks

ChatGPT has many of us intrigued and nervous in equal measure but James Collier, co-founder of Huel, asks if this tool is any more scary than the current situation with “nonsense nutrition content” touted across social media by pseudoscientists.

Getty | D-Keine

Guest Article

Who killed Europe’s food supplement industry?

By Luca Bucchini, Managing Director at Hylobates Consulting Srl

It is 2030, and economists investigating the lack of growth in Europe are asking questions about the fate of once thriving industrial sectors which are now comatose.

Getty | Selimaksan

How to judge the accuracy of market research data

By Nikki Hancocks

Working within the health and nutrition industry, most of us are used to being inundated with offers of market reports, often touting exciting category growth potential with high price tags associated to full reports.

Seaweed for the skin and beauty from within: Weed & Wonderful

Podcast: Seaweed as a 'wonderful' powerhouse for skin

By Olivia Brown

The marine biologist and CEO of Weed & Wonderful, Craig Rose, discusses the company’s venture into the world of seaweed which he describes as a largely underutilised nutrient powerhouse that is abundantly available around the UK.

Kriti Chaudhary, Head of Business Development, Vedic Lifesciences

Kriti Chaudhary, Head of Business Development, Vedic Lifesciences

By Danielle Masterson

Kriti Chaudhary manages sales, marketing and business development for one of the most experienced contract research organizations in the dietary supplement industry. With a passion for science and innovation, she is the Head of Business Development at...

NutraWomen Wednesday: Melanie Avalon, AvalonX brand owner

NutraWomen Wednesday: Melanie Avalon, AvalonX brand owner

By Danielle Masterson

Melanie Avalon is a SAG-AFTRA actress, author of What When Wine: Lose Weight and Feel Great with Paleo-Style Meals, Intermittent Fasting, and Wine (W.W. Norton Countryman Press 2018), and host of the top iTunes podcasts The Melanie Avalon Biohacking Podcast...

© DrAfter123 / Getty Images

Year end review IPA 2022

Guest Article: The Year of Transition; securing the winds of change responsibly.

By George Paraskevakos, MBA, IPA Executive Director

As an observer of the dietary supplement industry for close to 20 years, it always felt we are shifting to accommodate “Winds of Change". There are always new concepts and ingredients which capture our attention even if it is for a small moment in...

Getty Images / Jarama

From the archives: Reflecting on one year of war in Ukraine

Developing biotics under the shadow of war

By Danielle Masterson

For Stellar Biotics, it’s anything but business as usual as the Ukrainian CEO runs a New Jersey-based business with family ties in Ukraine.

Getty | Phil Fisk

Doctor praises probiotics' potential in surgical setting

By Nikki Hancocks

A doctor has praised the effectiveness of probiotics, saying they are an excellent complementary therapy which could reduce hospitalisation costs and should be considered a medicine, not just a supplement.

Getty Images / Klaus Vedfelt

Women in Nutraceuticals has arrived

By Danielle Masterson

Global nutraceutical leaders formed the new non-profit organization to amplify the voices, perspectives and the advancement of women in the industry.

© LightFieldStudios / Getty Images

Industry Perspectives

Gut health: A market on the rise

By Stephen Daniells

The global gut health is variously estimated at around €15-30 billion and predicted to grow by around 8% annually at least to the end of the decade, but what are the opportunities and hurdles for companies wanting to win in it?

NutraWomen Wednesday: Amber Cerda, Director of Marketing at NOW

NutraWomen Wednesday: Amber Cerda, Director of Marketing at NOW

By Danielle Masterson

Amber Cerda started working in the natural products industry in 2001, but left to work in higher education. This industry does get under your skin and into your heart, however, and in 2012 she came back to work at NOW Foods.

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