As sports nutrition becomes increasingly of interest to mainstream consumers, is this all one great opportunity for brands or is this mass orientation diluting the messages and alienating the core consumers?
The world of nutrition has evolved faster than education or legislation and it’s time for nutrition experts to be at the forefront of new technologies set to shake the industry, because if you can’t beat them, you have to join them.
With the European elections coming up and Brexit debate sending the UK's government into disarray, Peter Wennstrom, business strategist and founder of Healthy Marketing Team, points out the worrying parallels between politics and nutrition.
While its essential for healthy ageing, protein’s ability to repair and grow the body only scratches the surface of the nutrient’s potential. Nandi Proteins is one of the companies exploring that potential.
Health is one of the biggest trends in food and drink today as consumers and startups look to undo damage done by 100 years of mass production, according to an innovation expert who spoke at the International Food and Drink Event this week.
The NutraIngredients editor's give their rundown of the most important and engaging content from last month. Giving you the inside track on the top news and most important industry analysis in February.
We need to fortify foods with vitamin D in order to meet our needs, a children's health food founder has said in response to a new study showing many children’s supplements do not contain the recommended daily vitamin D dose.
Brand ethics and transparency are crucial for any entrepreneur looking for success in the health food and wellness space, according to industry experts at the recent Probiota conference in Copenhagen (February 13th-15th).
Probiotic food and drink firms may struggle to gain consumer trust thanks to the negative image of the food industry caused by a history of 'aggressive marketing' of unhealthy products, delegates of Probiota Copenhagen heard last week.
The words ‘detox’ and ‘cleanse,’ when used with supplements or juices or diets, have strong market appeal. But some experts from the dietary supplement industry believe it’s time to move away from those words.
Celebrity-endorsements on social media could be exacerbating our nationwide rise in diet deficiencies, an expert has said in response to a doctor's call to ban all celeb social media ads for diet products.
FREE Liver Health Webinar on Feb. 28, 2019 @ 1 PM EST