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What are trends for? How to make the most of market reports…

Guest Article

What are trends for? How to make the most of market reports…

By Virpi Varjonen, Analyst & Strategist at Invenire Market Intelligence

What are the main trends? Where is the market going? These are the regularly asked questions within the food and nutrition industry. But why? And how do we actually get the most out of trends reports?

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Guest article

‘Under Siege’: A year of reflection and next level growth

By George Paraskevakos, Executive Director, International Probiotics Association (IPA)

As I celebrated three years at IPA in April, I couldn’t help but reflect on the shape the industry has taken. Going from being sparingly mentioned in the press and fast forward to today and it is almost every other week we see probiotics in the headlines....

Dr. Sara De Pelsmaeker

Inflammation is set to be the next big health concern for ageing populations

WATCH: Shrewd over-60's fight inflammation to avoid isolation

By Nikki Cutler

'Anti-inflammatory' is set to be the next big health buzz word as our ageing population looks to avoid isolation and depression, says Rousselot.

iStock | Over 65 shopper

How to appeal to senior consumers.

HiE: Golden rules for netting the golden year shoppers

By Nikki Cutler

Health food, drink and supplement marketers must sell to the growing over 65’s market by moving away from anti-ageing terms, according to new research revealed at Health Ingredients Europe.

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