Success and differentiation for a functional ingredient in the food supplement and food fortification market depends on the answers to few critical questions:
- First, how well does the ingredient meets consumer needs?
- Is the ingredient supported by solid scientific research?
- Can you quickly and easily communicate ingredient health benefits to consumers?
- How easy is it to apply the ingredient to different formulations?
- Is the ingredient produced under high quality standards by a reliable supplier?
This paper will explore how VitaCholine® meets all these criteria.