Case Study

Building Better Beverages with VitaCholine®

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Building Better Beverages with VitaCholine®

Developing a winning beverage concept is difficult, but delivering on that concept can be even harder.  In this case study, discover how feelings, form and function all play a role in impacting consumer purchase behavior and how VitaCholine can help deliver success on all three.  Choline is an essential nutrient with multiple health benefits, but 90% of people don’t get enough.  With three approved claims in  Europe, a strong stability profile in multiple beverage forms and no impact to taste or texture, VitaCholine is a winning ingredient that will help drive your functional beverage to success.

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