Building Better Beverages with VitaCholine®
Developing a winning beverage concept is difficult, but delivering on that concept can be even harder. In this case study, discover how feelings, form and function all play a role in impacting consumer purchase behavior and how VitaCholine can help deliver success on all three. Choline is an essential nutrient with multiple health benefits, but 90% of people don’t get enough. With three approved claims in Europe, a strong stability profile in multiple beverage forms and no impact to taste or texture, VitaCholine is a winning ingredient that will help drive your functional beverage to success.