Change your body age with whey proteins

Format: Video

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Products made with whey protein and minerals from milk have the power to turn back the clock on a person’s age – biologically speaking.

The Very Important People (V.I.P) generation encompasses the 50+ adult​ segment, which is bigger than ever before. However, products are generally not designed with them in mind, and therefore this segment represents a golden​ market opportunity.

To highlight the possibilities for food and beverage companies, Arla Foods Ingredients has developed a new “Change your body age​” product concept – an instant coffee enriched with 100% whey​ protein and natural minerals from milk, including calcium, magnesium and potassium.

The concept is available to see and taste at IFT 2016​, which takes place in Chicago from 17-19 July.

The Arla Foods Ingredients team

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