Products made with whey protein and minerals from milk have the power to turn back the clock on a person’s age – biologically speaking.
The Very Important People (V.I.P) generation encompasses the 50+ adult segment, which is bigger than ever before. However, products are generally not designed with them in mind, and therefore this segment represents a golden market opportunity.
To highlight the possibilities for food and beverage companies, Arla Foods Ingredients has developed a new “Change your body age” product concept – an instant coffee enriched with 100% whey protein and natural minerals from milk, including calcium, magnesium and potassium.
The concept is available to see and taste at IFT 2016, which takes place in Chicago from 17-19 July.
The Arla Foods Ingredients team