Change your body age with whey proteins

Format: Video

This has been written by Arla Foods Ingredients Group P/S , and any views and opinions expressed do not necessarily reflect those of www.nutraingredients.com

Products made with whey protein and minerals from milk have the power to turn back the clock on a person’s age – biologically speaking.

The Very Important People (V.I.P) generation encompasses the 50+ adult​ segment, which is bigger than ever before. However, products are generally not designed with them in mind, and therefore this segment represents a golden​ market opportunity.

To highlight the possibilities for food and beverage companies, Arla Foods Ingredients has developed a new “Change your body age​” product concept – an instant coffee enriched with 100% whey​ protein and natural minerals from milk, including calcium, magnesium and potassium.

The concept is available to see and taste at IFT 2016​, which takes place in Chicago from 17-19 July.

The Arla Foods Ingredients team
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