From clean to clear label - satisfying new consumer needs
Clean label is a confirmed market trend that moved quickly from food to food supplements. A significant number of new product launches around the world carry “free from” claims or have important attributes such as vegetarian and vegan. With consumer demand driving clean label growth to the next level, product safety emerges as the key concern as consumers demand to know more about product and ingredient origins, and the location and method of production. These trends and opportunities will be discussed during the webinar designed to provide marketers insights into how they can leverage this fast growing demand into their product development and manufacturing.