Commercial success in the health and nutrition space is dependent on an in-depth understanding of the requirements of the target audience. But how do the health concerns of demographic groups evolve as we age? Do the issues that preoccupy consumers vary from country to country? And what steps are people taking to address such worries?
This whitepaper uses the results of a recent DSM survey to provide some revealing insights. It aims to help the reader to understand how to best position targeted health focused products to different age groups across Europe, Middle East and Africa.