Lines are blurring between sports nutrition and weight management. Extreme athletes represent only a small portion of the ever-broadening sports nutrition market, while healthy living individuals range from the highly active fitness enthusiast to the clinically obese. In spite of the converging markets, distinct segments of consumer still exist.The key to addressing the needs of each segment is to understand how they view the relationship between their food and their fitness. Join DuPont Nutrition & Health’s Michele Stallmann as she discusses the results of this global segmentation research and reveals the Food & Fitness Continuum.Food manufacturers and marketers can use these segments, combined with the continuum approach, to effectively adapt messaging, marketing strategy, and product formulation for each group.
Marketing Specialist, Global Strategic Marketing
DuPont Nutrition & Health