Baked goods, snacks & sweets

'We started out saying we wanted to be the Red Bull of the freezer cabinet. Now we want to go beyond that,' says protein ice cream start-up.

Protein ice cream: The Red Bull of the freezer aisle?

By Lynda Searby

Rising protein ice cream brand WheyHey isn’t stopping at being the 'Red Bull of the freezer aisle'; it wants to provide an alternative to the 'rubbish' food companies are serving up in every category, co-founder Damien Kennedy tells...

Natural is key for high earners - and they are willing to pay the price for it, finds Mintel report of sports nutrition. © iStock.com / Nikola1988

Sports nutrition insights

How to target active high earners

By Annie Harrison-Dunn

Mintel research has found that high earners are key consumers of sports nutrition products in the UK, so how can manufacturers better cater to these cash-carrying competitors? 

'My personal view is that, unless it is clearly explained as a property of the food, it is a health claim or a reference to general well-being, which needs to be accompanied by an authorised health claim.' © iStock.com

SPECIAL EDITION: ANTIOXIDANTS, POLYPHENOLS & CAROTENOIDS

Why antioxidant claims have been killed off in the EU

By Annie Harrison-Dunn

European regulatory restraints have killed off antioxidant health claims as lawyers advise firms to play it safe despite leniency in some EU member states. We round up the legal status of the term, and the impact this has had on the market.

'There will be the usual suspects of food and feed firms and researchers, but then also input from technology players,' says Finnish researcher behind insect project. © iStock.com / Wittayayut

How to foster a buzzing edible insects industry

By Annie Harrison-Dunn

A Finnish project is to investigate the main hurdles and opportunities for the edible insect industry by linking up input from multidisciplinary players from relevant sectors. 

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