Staying healthy is becoming less about diet and more about beliefs so brands need to learn what their audience's 'religion' is and how to connect to their beliefs, according to a new in-depth trends report.
Arla Foods Ingredients has developed a new protein shot concept consisting of whey protein for ‘athletes and gym-goers’. It debuted the idea at the Supply Side West show in Las Vegas last week to beverage manufacturers.
The way men view sports nutrition, and the marketing mistakes brands are making.
While the sports nutrition market continues to blossom in the wider consumer marketplace, a small number of elite-level athletes continue to suggests 'dodgy' supplements are to blame for failed doping tests. In our latest Nutra video diary we...
Tapping into the trend for botanicals and local, artisan ingredients, Greek juice company Bfresh Spitiko adds mastic from Chios, Greek mountain tea and chamomile to its lemon, pomegranate and apple juices.
Popular meal replacement drink Soylent launches in the UK this week, hoping to capitalize on its US success with its first global expansion. With research showing that skipping meals is becoming more commonplace in the UK, Soylent believes it can fill...
Austrian-based startup Saturo has secured a six-figure round of investment with food and beverage industry investors Square One Foods in a deal that caters to consumers looking to complement lifestyles with optimised diets.