Sports nutrition brands must stop trying to sell identities and focus on product functionality as social media is bombarding shoppers with ‘expert advice’ and making them resistant to influence.
While the sports nutrition market continues to blossom in the wider consumer marketplace, a small number of elite-level athletes continue to suggests 'dodgy' supplements are to blame for failed doping tests. In our latest Nutra video diary we...
Traditional tea-like leaf guayusa is ripe for innovation in branded European goods after recently winning EU novel foods approval, says Ecuadorian firm Waykana.
'Unusual tastes might take some getting used to - but play into the millennial quest for experimental flavors'
Fermented drinks are adding a new flavor dimension to the soft drinks category: and brands should put greater emphasis on their products’ unique taste, says Mintel.
Tapping into the trend for botanicals and local, artisan ingredients, Greek juice company Bfresh Spitiko adds mastic from Chios, Greek mountain tea and chamomile to its lemon, pomegranate and apple juices.
Popular meal replacement drink Soylent launches in the UK this week, hoping to capitalize on its US success with its first global expansion. With research showing that skipping meals is becoming more commonplace in the UK, Soylent believes it can fill...
Austrian-based startup Saturo has secured a six-figure round of investment with food and beverage industry investors Square One Foods in a deal that caters to consumers looking to complement lifestyles with optimised diets.
Estonia-based ÖselBirch has developed a line of fresh and fermented organic birch waters that it wants to expand into other European markets and eventually develop into fortified, functional beverages.
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While the sports nutrition market appears to be booming, it is important to keep reality in check. In our first ever sports nutrition survey we ask how market forces, regulations, and innovation are impacting the market. There's just three days left...
French microalgae startup Algama Foods is looking for investors and partners to re-launch its spirulina water after extensive product development to improve taste and stability, its R&D manager says.
The UK government is proposing a ban on the sale of energy drinks to children: following on from moves made by major supermarkets to ban sales to U16s in their stores.
