Cellucor, a brand under NutraBolt, is poised to take advantage of the steady rebound the conventional energy drink category is seeing with the recent launch of C4 On The Go Carbonated beverages positioned as a healthier alternative.
Irish authorities can find no safety issues from exposure to fluoride from food and drink intake, despite high-fluoride beverages such as black tea forming the bulk of consumers’ total fluoride exposure.
A clearly humorous, fantastical tone – and a lack of overt reference to a health benefit – helped a Red Bull advertising campaign stay on the right side of health claims advertising regulations, according to the UK’s watchdog.
There are just two weeks remaining until hundreds of top academics and business leaders from the ever-more connected worlds of probiotics, prebiotics and the microbiome come together at the IPA World Congress + Probiota 2018 in Barcelona. Will you be...
After more than 10 years guiding the most successful organization of its type within the supplements industry, Adam Ismail has announced he will step down as the executive director of GOED at the end of February.