Functional foods & beverages

Getty | Alistair Berg

A mission to normalise supplements in young athletes

By Nikki Hancocks

Many consumers, and even those working within the sports nutrition industry, believe there is no space for supplements in adolescent health, but Lou Antonio Matera is a man on a mission to change this perception.

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

By Danielle Masterson

Cashtyn Lovan is the new Regional Marketing Director in Aker BioMarine’s Human Health & Nutrition department. She has over 10 years of marketing experience in the dietary supplement industry, including strategy and brand development, digital marketing,...

getty | monkey business

The fast-evolving 'complete food' market

By Nikki Hancocks

The 'complete food' category is a totally new and fast-evolving area of nutrition in the sport nutrition industry that is taking the mass market by storm, according Rebecca Williams, nutrition manager at Huel.

getty | sitthiphong

Opportunities to integrate tech advances into sport science

By Nikki Hancocks

Advances in technology can be better integrated into the world of sport science through 'big data' sharing, field-based physiological measures, and more personalised prescriptions, according to a new paper that will be presented at the upcoming...

© LightFieldStudios / Getty Images

Industry Perspectives

Gut health: A market on the rise

By Stephen Daniells

The global gut health is variously estimated at around €15-30 billion and predicted to grow by around 8% annually at least to the end of the decade, but what are the opportunities and hurdles for companies wanting to win in it?

© Martina Rigoli / Getty Images

NutriLeads appoints new CEO for new growth phase

By Stephen Daniells

Netherlands-based NutriLeads BV has announced the appointment of Joana Carneiro as its new Chief Executive Officer to lead the next stage in the company’s growth.

Is digestive health ‘sexy’? It could be argued that food supporting gut bacteria and healthy bowels are not as easily marketable as other nutrient claims on-pack. GettyImages/tbralnina

How can food and beverage brands make fibre sexy?

By Flora Southey

Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.

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