Functional foods

iStock | Over 65 shopper

How to appeal to senior consumers.

HiE: Golden rules for netting the golden year shoppers

By Nikki Cutler

Health food, drink and supplement marketers must sell to the growing over 65’s market by moving away from anti-ageing terms, according to new research revealed at Health Ingredients Europe.

Protein Extreme: Arla debuts new protein shot concept

By Beth Newhart

Arla Foods Ingredients has developed a new protein shot concept consisting of whey protein for ‘athletes and gym-goers’. It debuted the idea at the Supply Side West show in Las Vegas last week to beverage manufacturers.

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