Italy’s Ministry of Health has moved to clarify definitions governing food for medical purposes from food supplements, with suggestions that the final decision intends to be kept at a national, not EU level.
Arla Foods Ingredients has developed a new protein shot concept consisting of whey protein for ‘athletes and gym-goers’. It debuted the idea at the Supply Side West show in Las Vegas last week to beverage manufacturers.
When marketing probiotics, delivery system technology is still mostly a B2B tool, according to data from Lumina Intelligence. But as consumers scrutinize efficacy more, it may become an important marketing tool.