Functional foods

The chocolate shake includes hidden fruit and veg including beetroot, pomegranate, linseed, acerola, barley grass, pumpkin and broccoli. Pic:getty/wundervisuals

WelleCo launches daily superfood powder for kids

By Rachel Arthur

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...

getty | pinkomelet

Brainy beverages: The growing market opportunity

By Nikki Hancocks

The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.

Getty | The macx

The balancing act: Tip-toeing between regulations and expectations

By Nikki Hancocks

The disparity between what health claims consumers want to read and what brands are allowed to say on pack is a huge challenge for functional food brands on the European market so it's important to choose ingredients and wording carefully to gain...

Getty | Phive2015

Designing successful functional food and drink

By Nikki Hancocks

As consumer demand for functional food and drink continues to grow, Dr. Karensa Broersen, Adjunct Professor at University of Twente and Project Leader Advanced Analytics at NIZO, explains why careful product design from an early stage is key to developing...

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

Getty Images / Anilakkus

October Launch Pad

By Danielle Masterson

This month has a variety of offerings for all ages, from probiotics for the tiniest guts to a formulation for menopausal support.

Getty | Chaded2557

Fermented soymilk-honey improves bone marker in menopause

By Nikki Hancocks

A new study has found that soymilk-honey fermented with a strain of Lactobacillus plantarum significantly reduces a blood biomarker of osteoporosis in menopausal women, thanks to its synbiotic impact.

NutraCast: Designalytics on measuring packaging design success

NutraCast: Designalytics on measuring packaging design success

By Danielle Masterson

Packaging is often the first interaction that consumers have with a product. It tells a story, illustrates brand identity and in some cases even offers a sensory experience. Designalytics researches how clients can turn a branding overhaul into revenue.

getty | pixinoo

Mintel: Health ingredients to watch in 2022

By Nikki Hancocks

New health ingredients to watch in 2022 include hyaluronic acid, marigold, l-theanine, and ginseng, as consumers search for products that can support their eyes, mood and healthy ageing.

Getty | Peepo

Taste of success: How to fuel recovery at the elite level

By Nikki Hancocks

Providing elite athletes with the nutrition 'edge' is not always about the counting of macros or the science behind ingredients, but it's sometimes as simple as making products and meals delicious, according to a leading health & performance...

Getty images

BB-12 probiotic yogurt reduces antibiotic harm, study suggests

By Nikki Hancocks

Daily consumption of a BB-12 probiotic yogurt drink alongside antibiotics significantly reduces the antibiotics' impact on Short Chain Fatty Acid (SCFA) levels and aid a more stable gut microbiota over time, according to new research.

getty | sergey tinyakov

Mintel: How to make it in the mindful market

By Nikki Hancocks

Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products.

So Perf snack bars

Editor's Spotlight: Startup Focus

Parents launch pre- and probiotic snack bar startup

By Nikki Hancocks

A husband and wife team have created a range of cold pressed pre- and probiotic snack bars providing kids and adults with up to 50% of their daily fibre needs, as well as protein and omega-3.

getty | pixinoo

All-natural new launches and product updates

By Nikki Hancocks

Product launches and updates from this month reveal an 'all-natural' theme, with 'pure' flavours, a beauty-from-within innovation and a new patent approval for an all-natural product.

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