Medical Nutrition

Cranberry veteran gathers forces against EU medical device products

Live from Vitafoods Europe 2013

Cranberry veteran gathers forces against EU medical device products

By Shane STARLING

With cranberry health claims rejected in the European Union, some players have ventured down the medical devices route where therapeutic claims are possible that would never succeed under the EU’s strict health claim rules. Not a good thing, says Gunter...

Nestlé invests in medical nutrition

Nestlé invests in medical nutrition

Nestlé has invested €40m in a French factory to boost its medical foods production targeted at hospitals and healthcare institutions.

FIFA chief medical officer attacks food supplements

FIFA chief medical officer attacks food supplements

By Oliver Nieburg

Football governing body FIFA’s chief medical officer claims that nutritional supplements will not boost the performance of athletes “based upon the scientific evidence”.

Cranberry medical claim winner targets food industry

Dispatches from Vitafoods Europe 2012

Cranberry medical claim winner targets food industry

By Shane Starling from Geneva

With a recently awarded medical devices urinary tract infection (UTI) claim in the bag, Dutch start-up Medical Brands booked a late booth at Vitafoods Europe, keen to show off its achievement to a food sector that has been denied EU health claims.

Rejected cranberry wins EU medical UTI claim

By Shane Starling

€3 million and seven years of research and development work have paid off for Medical Brands which has won the right to make medical urinary tract infection (UTI) claims in the EU and beyond with its cranberry partner, Decas Botanical Synergies (DBS).

Medical food marketers can reduce consumer confusion

Medical food marketers can reduce consumer confusion

By Shane Starling

Medical food marketers need to address the fact many consumers are confused about the ‘food as medicine’ concept, especially as the influence of health care professionals is dwindling.

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