Medical Nutrition

Medical food marketers can reduce consumer confusion

Medical food marketers can reduce consumer confusion

By Shane Starling

Medical food marketers need to address the fact many consumers are confused about the ‘food as medicine’ concept, especially as the influence of health care professionals is dwindling.

Russian probiotic market booming (with medical backing)

Russian probiotic market booming (with medical backing)

By Shane Starling

Russia’s probiotic market that has shown annual growth rates of around 50% in recent years and settled closer to 10%, is benefitting from medical profession support, according to a leading paediatrician.

Nestlé is the new owner of Fostrap which is expected to reach health channels in 2012

Nestlé Health Science makes first venture into medical foods

By Shane Starling

Nestlé Health Science, the division the food giant created in September last year to research and develop medical and functional foods, has bought UK medical foods start-up CM&D Pharma Limited, with more acquisitions – both small and large – set to...

EFSA health claims approach ‘medicalises’ foods, says industry

EFSA health claims approach ‘medicalises’ foods, says industry

By Lorraine Heller

The European Food Safety Authority’s (EFSA) approach to assessing health claims is resulting in the ‘medicalisation’ of food and is blocking scientifically-backed health communication, according to food and supplement industry associations.

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