Sports Nutrition

Iceland-produced astaxanthin debuts in US market

Iceland-produced astaxanthin debuts in US market

By Hank Schultz

The astaxanthin supply continues to expand as Icelandic manufacturer Algalif has entered full scale production at its facility near Keflavik and has launched a finished goods brand in the US market.

Natural is key for high earners - and they are willing to pay the price for it, finds Mintel report of sports nutrition. © iStock.com / Nikola1988

Sports nutrition insights

How to target active high earners

By Annie Harrison-Dunn

Mintel research has found that high earners are key consumers of sports nutrition products in the UK, so how can manufacturers better cater to these cash-carrying competitors? 

Nutrient profiles would send a clear message to the industry: If you plan on using this health claim on X, Y or Z product, don’t bother filing it. © iStock.com / pixinoo

Caffeine claim calamity should give nutrient profiles wings

By Annie Harrison-Dunn

The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco ongoing, it’s never been clearer how necessary the profiles are.

Can bone and joint support be cool enough for sports nutrition?

Special Edition: Bone & Joint Health

Can bone and joint support be cool enough for sports nutrition?

By Adi Menayang

Athletes and active people in general tend to put more wear and tear on their bones and joints. But unlike protein or energy, bone & joint supplements aren’t as easy to market as a sport nutrition product.

Parliament concerns over energy drinks come to a head as MEPs vote to veto caffeine health claims. © iStock.com / KatarzynaBialasiewicz

MEPs vote to veto 4 caffeine health claims

By Annie Harrison-Dunn

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.

'There will be the usual suspects of food and feed firms and researchers, but then also input from technology players,' says Finnish researcher behind insect project. © iStock.com / Wittayayut

How to foster a buzzing edible insects industry

By Annie Harrison-Dunn

A Finnish project is to investigate the main hurdles and opportunities for the edible insect industry by linking up input from multidisciplinary players from relevant sectors. 

Basil Mathioudakis is promoting EU food legislation around the world after retiring from DG SANTE leadership last year. © iStock.com

Public figure profile: Basil Mathioudakis

'EU food regulation is world's best': EC veteran on life after DG SANTE

By Annie Harrison-Dunn

After retiring last February as head of the European Commission’s DG SANTE food legislation unit, Basil Mathioudakis is spreading the world globally about the merits of the EU’s food and nutrition regulation as a consultant to industry and governments.

'The supplements are periodised during the season and then we provide combinations to meet particular needs - eg illness, injury.' ©iStock

Leicester City signs sports supplements deal

By Shane STARLING

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

Image: Informa

What we saw at Vitafoods Europe 2016

By Hannah Heath

The Healthy Marketing Team (HMT) were impressed – mostly – by what they saw at the 20th year of Vitafoods Europe in Geneva last month from probiotics to novel powders to category creak and a gummy explosion, says the firm's Hannah Heath.

'One thing foods do well that supplements don’t do well is that they tell a largestory. [Foods] engage the consumer in the story of the brand,' says BrandHive co-founder. © iStock.com / Kwangmoozaa

Dispatches from Vitafoods Europe 2016

How to make supplement packaging sexier

By Annie Harrison-Dunn

Supplement players need to make their packaging sexier if they are to bat off competition from encroaching healthy food and drink products, says marketing expert.

The California-based energy drink giant has been locked in an appeals process for its EU trademark since 2013.

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

By Annie Harrison-Dunn

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

'We’ve been in the health and wellbeing space for a while but this is the first targeted ingredient for sports and for muscle recovery and protection,' says French ingredient firm Seppic. © iStock.com / m-imagephotography

Antioxidant muscles in on emerging sport nutrition markets

By Lynda Searby

Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for muscle recovery and protection.

Daesang Corp follows in Martek Biosciences and Ocean Nutrition Canada's footsteps with Schizochytrium sp. microalgae oil for the EU. © iStock.com / pichet_w

Korean firm seeks EU access for novel algal DHA oil

By Annie Harrison-Dunn

The South Korean company Daesang Corp has applied for novel food approval for its DHA-rich algal oil, claiming ‘substantial equivalence’ to an already-approved oil produced by DSM-owned Martek Biosciences.

The profile of the sweetener has been boosted this month with the launch of STATE, a Danish sports drink fronted by Premier League football player Christian Eriksen.

Product strategy expert says palatinose's 'time has come'

By Lynda Searby

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. 

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Norwegian firm Calanus first applied for novel food approval for its calanus oil as a food supplement ingredient back in January 2011. Photo credit: Uwe Klls

UK thumbs up for novel ‘mini shrimp’ omega-3 oil

By Annie Harrison-Dunn

The UK’s Food Standards Agency (FSA) has said miniature shrimp Calanus finmarchicus is safe as a novel source of omega-3 oil and is now seeking feedback on its draft opinion.

Will you be in Geneva for Vitafoods Europe 2016 this week?

Vitafoods Europe: Geneva pulls nutrition levers

By Shane STARLING

The NutraIngredients team will be at Vitafoods Europe in Geneva this week scouring the showfloor and conference halls for hot stories, engaging the industry and scrutinising the latest nutrition innovations.

Like the team, the root can't be beat. Premier League Champions of 2015/16, Leicester City have attributed their title-winning performance to the power of beetroot juice. (© iStock.com/Eugene Onischenko)

Leicester City’s secret weapon: Beetroot juice

By Will Chu

English Premier League champions Leicester City have partially credited their remarkable title triumph to the restorative and performance enhancing properties of the humble beetroot.

The deal comes as part of Holland & Barrett’s plans for major international expansion to make its global franchises bigger than its UK and Ireland core.

1000 Holland & Barrett franchise stores to open in India

By Annie Harrison-Dunn

Health and nutrition retailer Holland & Barrett has secured a £20m (€25.44m) deal with Indian hospital chain Apollo Hospitals, an agreement which will see 1000 franchise stores open across India over the next five years.

The Standing Committee on Plants, Animals, Food and Feed (PAFF) voted to back the Commission’s draft proposals in a meeting on Tuesday.© iStock.com / ratmaner

EU committee vote backs 4 caffeine claims

By Annie Harrison-Dunn

A member state committee has voted to back the European Commission’s decision to authorise four health claims on caffeine and ban a final fifth. 

The PalExpo halls will be bursting with bright ideas at this year's Vitafoods conference and expo in Geneva

Vitafoods Europe 2016, Geneva, Switzerland, May 10-12

Vitafoods to showcase nutrition innovation boom

92% of 800+ ingredient and product exhibitors that attended Vitafoods Europe in Geneva last year said they would launch at least one product in the following year.

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