Incorporating whey protein into exercise recovery beverages could open a lucrative new market for sports drinks manufacturers, according to research commissioned by performance nutrition company Volac.
Irish dairy ingredients specialist Carbery is marketing a “clean tasting” hydrolysed whey protein range aimed at the sports nutrition market after completing sensory studies in conjunction with the North Carolina State University (NCSU).
In the fourth part of NutraIngredients’ sports nutrition series, we scan a category as reliant on its elite sports roots as it is at times reviled by them and the rules that can lead to perfectly good products being called foul.
As global sales of sports nutrition products maintain healthy growth rates, one distinct – and unexpected – group of consumers is emerging as the main driver for the market, made up of people who are not necessarily interested in sports.
Nutrition claims such as low-GI that have not made it onto official annex of the 2006 nutrition and health claims regulation (NHCR) register have technically been illegal since January 19 and could be prosecuted, according to a UK-based consultant.
Chief operating officer at Glanbia Nutritionals Dr Raimund Hoenes sat down with Shane Starling at Vitafoods in Geneva and shared insights into some of the challenges the sub-division of the Irish dairy giant has faced since its inception two years ago...
“Outrageous product claims” are damaging the sports nutrition sector but suppliers can do more to ensure they are brought under control, according to leading Irish-based dairy ingredients and whey protein supplier, Glanbia Performance Nutrition.