Sports Nutrition

An ASA independent review found no cause to repair its initial verdict

GSK-MaxiNutrition loses protein health claims appeal

By Shane STARLING

Sir Hayden Phillips, the man tasked with performing ‘independent reviews’ of UK Advertising Standards Authority (ASA) rulings, has backed a July ruling against GlaxoSmithKline sports brand MaxiNutrition for exaggerated protein-recovery claims.

Glanbia acquired Isopure for £94.1M

Glanbia clinches Isopure deal

By Rod Addy

Glanbia has completed its acquisition of US sports nutrition firm The Isopure Company on schedule.

Endurance athletes like professional cyclists swear by sports gels - EFSA has failed to back their efficacy

“Try telling any marathoner or endurance cyclist that carb drinks and gels don't help them maintain performance over long distances and you'll be laughed out of the room..."

‘Controversial’; EFSA rejects sports gels for endurance

By Shane STARLING

Data backing ‘carbohydrate solutions’ like sports gels to benefit 60-minute-plus endurance efforts have been rebuffed by the European Food Safety Authority (EFSA), a decision one sports nutrition expert called, “controversial”.

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