A bowlful of whole-wheat flake cereal and nonfat milk may work just
as effectively as specialized sports drink in boosting recovery
after exercise, researchers told attendees at the 54th Annual
Meeting of the American College of Sports...
Berkem is introducing a new grape extract called Powergrape with
specific ratios of different polyphenol families, which has yielded
positive results in a prospective study on antioxidant status in
sportsmen.
UK consumers are embracing sports nutrition as they aim to lead
healthier lifestyles - even though they may not need the cocktail
of nutrients intended for the pros. But as the market develops,
manufacturers are advised to ensure...
A new Commons Select Committee inquiry into technologies to enhance
sporting performance has been launched in the UK, which industry
insiders say presents sports nutrition companies with opportunities
for promotion.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Swiss pharmaceutical group Novartis is once again putting its
health food and sports nutrition products up for sale, according to
a report today in French business magazine Challenges.
Better-tasting and convenient performance foods are attracting
growing numbers of Europeans, many of whom are not sports
professionals, reveals a new report.
Manufacturers of sports nutrition products will have to clean up or
face the consequences of increased scrutiny from Europe, which this
week called for further action against doping.
Regular use of high performance sports drinks could lead to
troubling levels of tooth erosion, opening the door for the
development of low-corrosive alternatives, said scientists at the
University of Birmingham, UK yesterday.
The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
