The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
Manufacturers of sports nutrition products have formed a new
alliance to better represent their trade in the face of a
forthcoming directive, set to tightly regulate foods and beverages
marketed to sportspeople.
A group of the world's nutrition experts met at the International
Olympic Committee's headquarters in Lausanne, Switzerland, this
week to review the latest developments in the world of sports