Sports nutrition

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

4GOLD launches new lipid supplement to boost athletic performance

Going 4GOLD: leveraging lipids to fuel performance

By Olivia Brown

The food technology company 4GOLD, founded by a pro-athlete trio, have launched a new LiFT lipid supplement combining long-chain triglycerides (LCTs) and medium-chain triglycerides (MCTs) for a fast and lasting energy release to fuel athletic performance.

© lovelyday12 / Getty Images

Clinical trial supports TamaFlex joint health benefits

By Stephen Daniells

A combination of standardized extracts of tamarind seeds and turmeric may improve joint comfort and function, aerobic capacity, and lower body strength in people with mild to moderate knee osteoarthritis, says a new study.

Getty | OlegPhotoR

Cycle-syncing nutrition: How females can harness their hormones

By Nikki Hancocks

The female hormonal cycle impacts almost every element of a woman’s health and has a significant impact on nutrition needs, yet current healthcare systems are quick to medicate and dampen these cycles as soon as unfavourable symptoms arise. One expert...

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

Active Nutrition Summit: First speakers revealed!

Active Nutrition Summit: First speakers revealed!

By Nikki Hancocks

As we come close to the Early Bird ticket deadline for NI's Active Nutrition Summit 2023, we reveal some of the first confirmed speakers to join the agenda, which is already packed with diverse and engaging content.

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Guest Article

Novel Foods: Half of new applications terminated for the same reason

By Andrea Almagro & Luis Gosálbez, Sandwalk BioVentures

A big wave of EFSA terminations of new Novel Food applications has happened over the last months, and all rejections have a common denominator – non-compliance with the Transparency Regulation.

 © Edwin Tan / Getty Images

Probiotics + vitamin D3 may boost performance in MMA athletes

By Stephen Daniells

Four-weeks of supplementation with a combination of five probiotic strains and vitamin D3 enhanced lactate utilization and offered anaerobic performance benefits for in mixed martial artists, says a new study from Poland.

NutraCast: Intake Health’s device that measures hydration in real-time

NutraCast: Intake Health’s device that measures hydration in real-time

By Danielle Masterson

Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company...

Vitafoods Insights - The Active Consumer

Vitafoods 2023 Highlights: The Active Consumer

By Olivia Haslam

Companies at Vitafoods 2023 saw active consumers as a key target demographic, with exhibitors presenting innovative concepts targeting a wide range of consumers leading active lifestyles.

getty | phive2015

March 2023 Launch Pad

By Nikki Hancocks

This month's new product launches include a vitamins and minerals range for women, a partnership between sports nutrition and confectionery giants, and omega-3 supplements for all ages.

Getty | Vanchaichana

How to critically inspect a study report?

By Nikki Hancocks

Reading scientific study reports is part and parcel of working in this industry but many have not come from a scientific background, making it difficult to confidently read reports and critically analyse how robust and impactful findings really are. This...

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