Whole foods

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Vitafoods survey shows digestive health is top concern for industry – for the first time

Gut feelings: Digestive health is top of the agenda for nutraceutical industry

By Nathan Gray

An increasing consumer interest in probiotics and the microbiome could be one reason why digestive health has hit the top of the nutraceutical and functional food industry agenda for the first time, say experts.

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

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