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Top tweets from HiE 2016: Day 3

By Annie Harrison-Dunn

There might be some sore heads after last night's show floor shenanigans, but Health ingredients Europe (HiE) isn't over yet with debates on category blurring and personalised nutrition. Here are our top tweets from the last day of the event...

The report called for policies to improve UK breastfeeding rates including tighter regulation of the infant formula market and paid breastfeeding breaks for women in the workplace. ©iStock/Viktorcvetkovic

Report urges UK to improve poor breastfeeding support

By Annie Harrison-Dunn

Scotland and Northern Ireland have made improvements in policies that encourage women to continue breastfeeding but England and Wales still lag behind, according to scorecards in a report from the World Breastfeeding Trends Initiative (WBTi).

'Personalisation is already being practiced by consumers as individuals in their everyday food choices and it's now evolving to a more technology-based level,' says marketing expert.

P-Fit: Protein market game changer or nice little niche?

By Lynda Searby

Does P-Fit, the personalised protein service launched last month, have the potential to 'disrupt' the category, as one protein expert suggests, or will it settle quietly into a humble but high value niche? NutraIngredients seeks views from the...

SNE says experts are increasingly questioning the benefit of strict communication rules in hospitals designed to encourage breastfeeding. ©iStock/Pilin_Petunyia

Censoring choice? SNE concerned about Romanian infant formula plans

By Annie Harrison-Dunn

Restricting mothers’ access to information about infant formula may have negative public health consequences, trade group Specialised Nutrition Europe (SNE) has said following a draft Romanian law banning the marketing of formula for under-2s.

Getting a probiotic health claim approved has been 'rendered impossible', says IPA Europe. ©iStock/goolyash

Is it time to admit it's impossible to get a probiotic health claim?

By Annie Harrison-Dunn

If the European Food Safety Authority (EFSA) continues to treat probiotics like pharmaceuticals, it will never be possible to win a health claim, says the European arm of the International Probiotics Association (IPA). But not everyone agrees.

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