Regulation & legislation

Olympic Seafood hopes two new products - a high concentration krill oil and a krill powder - will inject life into an otherwise stagnant market. © iStock.com

Second krill player moves in on EU high dose opportunity

By Annie-Rose Harrison-Dunn from Ålesund, Norway

Rimfrost AS is the latest krill player to capitalise on a recent EU approval of high doses of the omega-3 ingredient, a move it hopes will inject life into an otherwise ‘stagnant’ market.  

Can health claims save a trust crisis? Not really, says consultant. But how consumer-centric is your business? ©iStock

Busted trust? What we didn’t see at Vitafoods Europe 2016

By Peter Wennström

Yesterday the Healthy Marketing Team (HMT) outlined impressive innovation at Vitafoods Europe in Geneva. Here HMT founder & expert consultant Peter Wennström outlines what was missing from Europe’s biggest healthy ingredients, supplements and functional...

'Probiota’s achievements record and the IPA’s powerful membership make this the industry’s must attend event.'

May 31 to June 2 2016, Chicago, Illinois. 270+ signed up

IPA & Probiota Americas partnership set to break records this week

Chicago will witness the biggest ever meeting of experts from the global pre- and probiotics industry, running today (May 31) until Thursday (June 2). The combined IPA World Congress and Probiota Americas event will unite more than 270 academics, business...

Common Sense?

Sensible? First supplement for smokers hits UK market

By Lynda Searby

As the first supplement targeting smokers goes on sale in the UK, its maker is confident that sound scientific formulation will ensure the potentially controversial multivitamin complex stands up to scrutiny.

EFSA health claim opinion

EFSA rejects Tate & Lyle polydextrose-defecation claim

By Shane Starling

The link between polydextrose consumption and maintenance or normal defecation is ‘weak’, EFSA has found in rejecting an article 13.5 submission from agrifood sugar giant Tate & Lyle.

The B vitamin family consists of thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), vitamin B6, biotin (B7), folate (B9) and vitamin B12).(© iStock.com)

Dispatches from Vitafoods Europe 2016

Review: B vitamins, the brain (& deficiencies)

By Will Chu

B vitamins play a significant role in cognitive performance and neurological functioning but deficiencies are common in too many populations, a Vitafoods Europe congress has been told.

© iStock

Marketing turns off TV & moves massively online: ASA

By Shane Starling

The UK Advertising Standards Authority (ASA) has highlighted the mega-trend platform shift in marketing activity toward online with the watchdog investigating 8633 cases on the web, compared to 3920 on television in 2015.

Global omega-3 market set for 5% growth in next years according to GOED. © iStock

Special edition: Omega-3s

Omega-3 hits €28bn in 2015 – growth predicted

By Shane Starling

The global omega-3 finished product market was worth €28 billion in 2015 and is set for pan-sector growth in the coming years to add €5bn by 2018, despite sustainability and scientific challenges.

There are a wealth of new studies investigating new efficacies for omega-3s, including a range of health effects not previously explored. © iStock.com / arijuhani

Special Edition: Omega-3s

Omega-3: Latest research developments

By Will Chu

Omega-3s have long been touted as beneficial for a range of areas such as brain, heart and eye health and dry eyes. What's new for these friendly fats? 

Symrise-Diana Food has paid an undisclosed sum for Nutra Canada

Cranberry players unite

By Shane Starling

Botanicals firm Diana Food has bought a Canadian start-up to expand its technology and footprint in cranberry and other fruits and pursue novel health domains.

'We’ve been in the health and wellbeing space for a while but this is the first targeted ingredient for sports and for muscle recovery and protection,' says French ingredient firm Seppic. © iStock.com / m-imagephotography

Antioxidant muscles in on emerging sport nutrition markets

By Lynda Searby

Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for muscle recovery and protection.

Nutraveris ups game with nutrient-research-health claim online database (© Nutraveris)

DISPATCHES FROM VITAFOODS Europe 2016

Nutraveris showcases its online reference platform at Vitafoods

By Will Chu

French consultancy Nutraveris was at Vitafoods to make available the latest version of its nutrient-health claim database that will better enable clients to source claims and nutrition research materials.

© iStock.com / Zerbor

‘Natural viagra’ ruling makes a mockery of NHCR

By Lynda Searby

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...

The ability to extend use levels of krill oil may open up market opportunities for manufacturers and its customers.© iStock.com / PilipenkoD

DISPATCHES FROM VITAFOODS EUROPE 2016

Does the recent approval for high-dose krill leave EU door ajar?

By Will Chu

The European Food Safety Authority's (EFSA) authorisation of the use of a lipid extract derived from krill oil at a higher dose is set to "drive a big change for Europe" and open up health claim avenues, says one Norwegian company. 

Players in the heart health market are eager to boost the profile of established and emerging nutritional ingredients. (© iStock.com)

DISPATCHES FROM VITAFOODS EUROPE 2016

The heart health market: All in the same vein?

By Will Chu

Those that visited this year’s Vitafoods conference in Geneva would not have failed to notice the growing range of products claiming to support cardiovascular health, in one shape or another.

By 2020 LEDs are set to represent almost 60% of the total lighting market, but behind this energy-efficient option lies a major danger to eye health.

Dispatches from Vitafoods Europe 2016

OmniActive taps into LED concerns with What’s Your B.L.U.E.? campaign

By Annie Harrison-Dunn

The future of lighting is LED but what impact does this have on eyesight? US-Indian firm OmniActive has launched a European version of its What’s Your B.L.U.E.? campaign to shed light on the burgeoning health risk, which it says carotenoid supplements...

Much of Turkey's food regulation is harmonised with EU law making it a hassle-free country to do business  - although there are some notable exceptions, such as GMOs, nutrient profiles and maximum salt levels. © iStock

Spotlight on Turkish regulation: 'It's an easy market to enter'

By Niamh Michail

Harmonisation of Turkish and EU food law make it an easy and attractive market for foreign companies, but on issues that affect public health - such as nutrient profiles, health claims, GM food and salt reduction - the country is forging its own path. FoodNavigator...

The company said the over-the-counter pumpkin seed product was intended for the relief of bladder weakness, but the ASA warned this nocturnal urination could also be down to prostate cancer or diabetes.

Omega Pharma gets second advertisement scolding of the year

By Annie Harrison-Dunn

The UK’s Advertising Standards Authority (ASA) received 15 complaints that Omega Pharma’s botanical advertisement discouraged viewers from seeking medical advice for nocturnal urination in what is the company’s second run-in with the authority this year.

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Will you be in Geneva for Vitafoods Europe 2016 this week?

Vitafoods Europe: Geneva pulls nutrition levers

By Shane STARLING

The NutraIngredients team will be at Vitafoods Europe in Geneva this week scouring the showfloor and conference halls for hot stories, engaging the industry and scrutinising the latest nutrition innovations.

Amaranthus extract is traditional used in Indian medicine and cooking.  (© iStock.com/Karandaev)

Amaranth extract goes head to head with beet as nitrate source

By Lynda Searby

Indian firm Arjuna Natural is launching its Oxystorm branded amaranth extract to the European sports nutrition market at Vitafoods, on the back of peer-reviewed clinical research and growing demand for nitrate for athletes.

Like the team, the root can't be beat. Premier League Champions of 2015/16, Leicester City have attributed their title-winning performance to the power of beetroot juice. (© iStock.com/Eugene Onischenko)

Leicester City’s secret weapon: Beetroot juice

By Will Chu

English Premier League champions Leicester City have partially credited their remarkable title triumph to the restorative and performance enhancing properties of the humble beetroot.

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