Benecol has joined its main competitor, Unilever-owned plant sterol-based, functional food range, Flora pro.activ, in having a cholesterol-lowering health claim approved by the European Food Safety Authority (EFSA).
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
The European Food Safety Authority recently turned in its first health claim verdicts, rejecting eight of nine. European food regulations expert Lorène Courrège explains why EFSA’s tough health claim approach may stifle product innovation.
The European Food Safety Authority (EFSA) has rejected a Martek Biosciences Corporation health claim submission relating infant brain and eye development with DHA (omega-3) and ARA (omega-6) consumption.
Imperfect as they may be, the European Union’s regulatory efforts in the food area have attracted the attention of regulators around the world, some of whom view what is being done in the bloc as a legislative template.
The European Food Safety Authority has kicked off the eagerly awaited health claim assessment process with a slew of claim rejections signalling a hard line methodology that may see thousands of claims submissions binned.