Giving personalised gut health advice will be routine medical practice in five years, predicts the researcher behind the new start-up Map My Gut and big gut data projects British Gut and Kings College London’s TwinsUK Registry.
Does P-Fit, the personalised protein service launched last month, have the potential to 'disrupt' the category, as one protein expert suggests, or will it settle quietly into a humble but high value niche? NutraIngredients seeks views from the...
