Start-up Onegevity officially launched this week, promising consumers one of the most ‘hyperpersonalized’ services amid the boom of at-home testing, personalized nutrition kits.
The shift from a ‘diagnose and treat’ mind-set to a ‘predict and prevent’ approach is making rapid gains in the food and nutrition industry as consumers look to innovation to make better dietary and nutritional decisions.
Men and women may taste and see food differently – but efforts to tailor food and drink products to men and women risk appearing “outdated”, one researcher argues.
Diet-related advice based on an individual’s personal gut microbiome is only a matter of time with the ‘one-size-fits-all’ concept increasingly becoming outdated.
There’s a lot of misuse of science when it comes to marketing personalized nutrition for athletic performance, according to one leading researcher in the field.
“Self care” is the big theme in health and wellness for 2019, according to the global idea-sharing app Pinterest, with eating trends that show scientific research is capturing the interest of the masses.
The UK’s Chief Medical Officer believes technologies that combine nutritional guidelines, genetic information and behavioural science can ‘nudge’ individuals to achieve personal behaviour changes.
As we boldly begin our march into 2019, it’s time for the NutraIngredients editors to get out our crystal balls and predict the hottest trends in the European health and wellness space for the year ahead. What’s in store for 2019?
Ethnicity has a consistent effect on the microbiome according to new research which fuels the debate about whether diet or genes have the most effect on the microbiome.
A European trademark to identify sports nutrition products belonging to members of the European Specialist Sports Nutrition Alliance (ESSNA) has been approved by the European Union Intellectual Property Office (EUIPO).
The popularity of sports and personalised nutrition at this year’s HiE has threatened to overshadow more established product sectors, which innovation-wise, has not quite captured consumer imagination.
A new ecommerce based subscription supplement brand launches today with a unique feature: a smart cap technology that will drive compliance and will help manage reordering.
PeptAIde, the world's first bioactive ingredient discovered and delivered through artificial intelligence (AI) is the culmination of a partnership between BASF and Nuritas formed back in January 2017.
