The shift from a ‘diagnose and treat’ mind-set to a ‘predict and prevent’ approach is making rapid gains in the food and nutrition industry as consumers look to innovation to make better dietary and nutritional decisions.
“Self care” is the big theme in health and wellness for 2019, according to the global idea-sharing app Pinterest, with eating trends that show scientific research is capturing the interest of the masses.
As we boldly begin our march into 2019, it’s time for the NutraIngredients editors to get out our crystal balls and predict the hottest trends in the European health and wellness space for the year ahead. What’s in store for 2019?
A European trademark to identify sports nutrition products belonging to members of the European Specialist Sports Nutrition Alliance (ESSNA) has been approved by the European Union Intellectual Property Office (EUIPO).
The popularity of sports and personalised nutrition at this year’s HiE has threatened to overshadow more established product sectors, which innovation-wise, has not quite captured consumer imagination.